In research released last week, Pew found an interesting statistic that we have been tracking: Half of all U.S. adults now have a mobile connection to the web through either a smartphone or tablet, significantly more than a year ago. Of the 9,513 U.S. adults contacted from June-August 2012 for the survey, there were 4,638 [...]

Pew data collected in April shows a majority of adult cell phone users, 55%, go online using their phones. More than half of adult internet users, 53%, used their cell phone Internet to surf to different sites, an increase of 28% from three years ago, while 44% used their phones to check and send emails, up [...]

Americans using either an e-reader or a tablet rose from 18% in December of 2011 to 29% in January of 2012 according to PEW Research Center. The demographics include some interesting trends. 47% of all tablet users are between  30-49 compared to the 26% between 18-29 and 21% between 50-64. E-readers age trends are similar: [...]

Is mobile changing us? The rapid adoption of cell phones and, especially, the spread of internet-connected smartphones are changing people’s communications with others and their relationships with information. Users’ ability to access data immediately through apps and web browsers and through contact with their social networks is creating a new culture of real-time information seekers [...]

Key to your mobile strategy is understanding how audiences use cell phones. There is still some misunderstanding about mobile adoption by African-Americans and Hispanics. Pew Internet reports that  both African Americans and English-speaking Latinos are more likely to own any sort of mobile phone than whites. Additionally, compared with white cell phone owners, minorities us a [...]

Last week, we moderated a session on what the research shows on mobile use–and our regular discussion about whether people prefer mobile web over native apps. Our speakers, Aaron Smith from Pew Internet and David Metcalf from Univ. of Central Florida, had pros and cons for both approaches, but ultimately agreed that, It Depends. eMarketer [...]

Hot of the press data on teens and communicating from Pew Internet and American Life Project. How do teens communicate? 63% use text to communicate with others every day 39% make and receive voice calls on their mobile phones every day 35% socialize with others in person outside of school on a daily basis 29% [...]

According to Pew, almost 50% of American adults now own a smartphone, an 11% increase over last year. Audience Differences The devil is always in the details. Agencies need to take a careful look at their audience(s) before deploying mobile products. If your audience is low-income seniors, 89% of whom do not own these new [...]