2012 Toolkit
Media Outreach
This is the 2012
Recovery Month Toolkit, the 2013 toolkit will be available in early summer.
The Media Outreach section provides instructions to plan and promote Recovery Month activities and events, as well as templates to customize and send to local and online media outlets.
The Media Outreach section features the following:
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Promote Recovery Month with Events
– An effective way to spread the message of recovery and engage others through events. This document offers guidance on the event-planning process, and provides recommendations and instructions on how to publicize an event and maximize attendance.
Download the PDF version of "Promote Recovery Month with Events" (1449 KB).
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Work with the Media
– Media coverage is often an important component to the success of a local event. This document provides the basics of media outreach, including how to research outlets, connect with reporters, and participate in an interview.
Download the PDF version of "Work with the Media" (2680 KB).
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Share Your Voice through Op-eds and Online Articles
– Write about Recovery Month to raise awareness about mental and/or substance use disorders. This section contains tips on how to write an op-ed or online article and submit it for publication.
Download the PDF version of "Share Your Voice through Op-eds and Online Articles" (2130 KB).
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Press Materials for Your Recovery Month Event
– Press materials, such as media advisories, press releases, and backgrounders, raise awareness through the media and increase the impact of Recovery Month events. This document offers assistance on the development and distribution of press materials aimed to support the success of Recovery Month events.
Download the PDF version of "Press Materials for Your Recovery Month Event" (994 KB).
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Issue Recovery Month Proclamations
– A proclamation is a decree by an elected or appointed official that publicly recognizes an initiative such as Recovery Month. This document offers guidance on how to draft, personalize, and promote a proclamation.
Download the PDF version of "Issue Recovery Month Proclamations" (2104 KB).
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Recovery Month Public Service Announcements (PSAs)
– PSAs are distributed to television and/or radio stations and are available online, with no purchase of airtime. This section details ideas for how to distribute Recovery Month PSAs and ways to promote them in communities, as well as local events.
Download the PDF version of "Recovery Month Public Service Announcements" (2104 KB).
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Banners and Logos
– These materials allow you to customize your outreach materials by printing logos on your organization's letterhead or copying them onto the camera-ready letterhead provided here. (You also can add the Recovery Month banners or logo to any materials you produce).
Download the PDF version of "Logosheet (English)" (889 KB).
Download the PDF version of "Logosheet (Spanish)" (856 KB).
Download the PDF version of "Letterhead (English)" (755 KB).
Download the PDF version of "Letterhead (Spanish)" (309 KB).