A common practice in usability testing is to ask individual test participants to describe what they are doing as they complete the tasks in a test scenario. The “Think-Aloud” protocol, or method, asks test participants to maintain a running commentary about what they are doing and why. By analyzing verbal feedback from test participants, usability professionals gain valuable information …
Tag Archive: usability testing
Nov
28
Three Easy Steps to Usability Rock Stardom
How do you let people know that your office website stinks? Or how do you get them to care? Let’s say you’ve been at your agency a year or so. You’ve mastered the office layout, and you can comfortably engage in the argument over the best falafel place. Now let’s say when you open your agency’s website, there’s a …
Aug
15
Providing Excellent Customer Experience Through Usability
You have to feel for web developers, who sometimes work for months on a product, only to hear gripes and complaints mere seconds after it’s rolled out. Fortunately, you can escape hordes of pitchfork-wielding users by involving users from the start. That’s what William Wales and his team of developers in Kansas City did when developing GSA’s …
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