2011 Comm Forum Presentations
With budget issues facing States across the Nation, effective communication is more important than ever. With that in mind, this 2011 Forum was designed to provide the information you need to best utilize every dollar to reach the most people with important traffic safety messages. |
Binder
Presentations
- Reaching Millennials (a.k.a. Gen Y)
- Social Media: The Shiny New Tool in the Toolbox
- Heather Halpape Presentation Outline
- Halpape Presentation: Earned Media - "To get in return for one’s labor or service"
- Marcia Howell Presentation Outline
- Howell Earned Media Presentation
- MJ Haught Earned Media Presentation
- Phyllis Marotta & Neil Thurman Presentation Outline
- Marotta-Thurman Presentation: From Facebook to YouTube - Reaching the Post-Broadcast Generation
- Tracie Mendez TxDOT Social Media Presentation
- Ann Readett Presentation: Crash data and segmentation - Michigan analyzes motorcycle crash data
- Jeremy Gunderson Presentation: Segmentation and Successfully Defining Your Target Audience
- Jana Simpler Presentation Outline
- Simpler Presentation: Using Problem Identification Techniques to Identify Target Audiences in Delaware