Mixed messages around mobile web and apps coming in via comScore mobile data. comScore looked at smartphone users to identify top mobile sites and how those sites engage their users. They compared app use to mobile web use. Analysis of the share of time spent across apps and browsers revealed that even though these access [...]

Do you think about where people are when they open your email? Well, you should. According to comScore, 40% of mobile users (all phone types) used mobile email. 78% of smartphone users use email on their phones–and more people are using smartphones every quarter. 64% of the people who use email on their phones do [...]

Agencies can look at what people are currently doing on mobile to help with their own mobile services investment decisions. comScore released their 2012  Mobile Future in Focus Report with data on popular apps. A few ideas to take away. People like to be entertained. On both platforms games and video watching are popular. People [...]

According to Internet marketing research company comScore, 20.1 million mobile phone owners in the U.S. used their device to scan a QR code in October. More from comScore. QR codes are two-dimensional codes that are scanned with a smartphone, connecting individuals to additional online content or information.  More on QR codes in the Mobile Gov [...]