Trends on Tuesday: Cell Phone Internet Usage and Responsive Design

Pew data collected in April shows a majority of adult cell phone users, 55%, go online using their phones. More than half of adult internet users, 53%, used their cell phone Internet to surf to different sites, an increase of 28% from three years ago, while 44% used their phones to check and send emails, up from 25% in 2009.

Also, 88% of all American adults own a cell phone and combined with the 55% of adult cell phone users who go online using their cell phone, 49% of all U.S. adult citizens are now using their phone to get on the Internet.

The data depicts a steep slope in cell phone internet usage, one that is only going to grow larger as more and more people make the switch to mobile. Government agencies can use these statistics as a starting point for a “mobile first” strategy.

Many agencies are using responsive design, a hot technique to make content work on different devices as part of their mobile first strategy. The idea is to serve a single site that can rearrange itself and function well on phones, tablets, and desktops.

Tomorrow, Wednesday June 27th at 2 p.m. EST, we will offer a responsive design webinar which will highlight responsive design implementations in the federal government.  You can sign up for the webinar here.

–  BY Justin Goldberger

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  1. Jun 30th, 2012 at 09:50 | #1

    Not only does this mean that internet usage is on the rise on mobile devices… but I’ve seen other studies suggesting that much of that data is being consumed while tuning out Television ads.

    Yet another blow for TV!

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