The Customer Relationship Management (CRM) Feedback system has been established to provide the “Voice of the Customer” through implementation of the Gordon – Be Heard! Campaign on Fort Gordon.

This initiative includes customer feedback from multiple sources such as Interactive Customer Evaluation (ICE), Facebook Town Hall solicitation form, and scheduled focus groups. These mechanisms are important and critical to prioritizing services and programs from the customer’s viewpoint.

The Interactive Customer Evaluation (ICE) system allows customers to submit online comment cards to rate the service providers they have encountered at military installations and related facilities around the world.

Fort Gordon ICE site, click here or scan QR Code.

CRM also partners with Army Family Action Plan (AFAP) program to form a 360 degree customer viewpoint.  AFAP is an Army-wide program whose purpose is improving Army Quality of Life.  Through AFAP, all members of the Army, Soldiers (Active, Reserve, National Guard), family members, retirees, surviving spouses and DA Civilians have a forum to raise issues and voice concerns to Army leadership.

For more information on the AFAP program contact the AFAP Manager at (706) 791-2820.