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Hispanic Pedestrian and Bicyclist SafetySeveral years ago, the FHWA and the National Highway Traffic Safety Administration (NHTSA) completed a project to determine the extent of the ped/bike safety problem as it relates to Hispanic populations in the United States and develop appropriate outreach materials and a plan for distributing them to these audiences. The project was undertaken because anecdotal evidence suggests that a disproportionate number of persons killed and injured in traffic crashes are Hispanic immigrants. The scope of Part 1 of this project (completed in December 2005) was to determine the extent of the highway safety problem as it relates to Hispanics as pedestrians and Hispanics as bicyclists. Part 2 of this project, which involved using the information gathered in Part 1, included developing a marketing plan that would tell interested audiences how to best "sell" safety to the Hispanic populations of the U.S. and included developing actual products based on the outcome of the marketing plan. Based on the research conducted as part of this effort, 5 brochures, 5 posters and 2 radio PSA's were created that address issues such as alcohol, pedestrian signals, crosswalks, sidewalks, and bicycle safety. All materials are available below:
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Program ContactTamara Redmon Gabriel Rousseau What’s NewThe FHWA Safety Office is continually developing new materials to assist states, localities and citizens in improving pedestrian and bicycle safety. The materials listed on this page were completed recently. New Pedestrian Forum - Fall 2012 New Bicycle Road Safety Audit Guidelines and Prompt Lists New Proven Countermeasures for Pedestrian Safety Spotlight on Pedestrian Safety Promoting the Implementation of Proven Pedestrian Countermeasures State Best Practice Policy for Medians State Best Practice Policy for Shoulders and Walkways Pedestrian Countermeasure Policy Best Practice Report The State of Florida is developing a statewide Pedestrian Safety Action Plan. They have set up a project website that includes information about the project, workshop presentations and resources relating to pedestrian safety. Evaluating Pedestrian Safety Countermeasures Safety Benefits of Raised Medians and Pedestrian Refuge Areas: Brochure, Booklet Safety Benefits of Walkways, Sidewalks, and Paved Shoulders: Brochure, Booklet |