Mixed messages around mobile web and apps coming in via comScore mobile data. comScore looked at smartphone users to identify top mobile sites and how those sites engage their users. They compared app use to mobile web use. Analysis of the share of time spent across apps and browsers revealed that even though these access [...]

Gone are the days of people sitting passively in front of their TVs. Today, people are interacting with what they are watching, using the devices in their pockets. According to a Yahoo/Nielsen survey 86% of mobile Internet users (and 92% of 13-24s) are using their mobile devices simultaneously with TV. A quarter of them say [...]

New data from comScore shows that not only are people checking their social networks (like Facebook, Twitter and LinkedIn) from their phones, but they are actively engaging. In addition to reading posts, people are using their phones to add their own updates, post links and follow links to other content. Mobile Social Networking Activities 3 [...]

The number one question we hear when people are thinking about their mobile strategy is, “Should I do a mobile app or just make my website more mobile?” First things first, you need to figure out the best strategy for your agency that advances your agency mission.  There isn’t a one size fits all. That [...]