Do your ads use endorsements or testimonials? The FTC's Endorsement Guides establish guidelines for advertisers.
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Environmental Claims: Summary of the Green Guides
If your company makes environmental claims in your ads or on your products, you'll want to know about the FTC's Green Guides. This summary of the Guides introduces how truth-in-advertising principles apply to green marketing and highlights terms often used in environmental ads.
Topics: Advertising and Marketing, Appliances, Clothing and Textiles, Environmental Marketing, Selected Industries
Mortgage Assistance Relief Services Rule: A Compliance Guide for Business
The Mortgage Assistance Relief Services (MARS) Rule makes it illegal to charge upfront fees and requires specific disclosures in ads and when you forward a lender’s offer to a homeowner. Are you covered by the Rule? Are you up on your compliance obligations?
Topics: Advertising and Marketing, Credit and Loans, Debt, Mortgages, Telemarketing, Real Estate and Mortgages, Credit and Finance, Selected Industries
Using Consumer Reports: What Employers Need to Know
When you use consumer reports to make employment decisions like hiring, promotion, reassignment, and retention, the Fair Credit Reporting Act requires you to take important compliance steps. Find out more about keeping your company within the law.
Topics: Credit and Loans, Credit Reporting, Finance, Human Resources, Non-Profits, Credit and Finance, Privacy and Security, Selected Industries
Dealer's Guide to the Used Car Rule
Most dealers who sell used vehicles must comply with the Used Car Rule. This publication explains how to prepare and display the Buyer's Guide and provides a compliance checklist.
Topics: Automobiles, Selected Industries