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Trends on Tuesdays: Email & Mobile
People are going online using their phones, and online includes email. About nine out of ten people check email on their mobile devices daily. A report by the Direct Marketing Association found that click rates from emails are decreasing. … the main reason for the drop in click rates lies with the rise in use [...]
1,116 views | Comments OffJul 10th, 2012 | Filed under Industry News, Trends -
Trends on Tuesday: Mobile eMail
Do you think about where people are when they open your email? Well, you should. According to comScore, 40% of mobile users (all phone types) used mobile email. 78% of smartphone users use email on their phones–and more people are using smartphones every quarter. 64% of the people who use email on their phones do [...]
10,787 views | 1 comment -
Trends on Tuesdays: Teens
Hot of the press data on teens and communicating from Pew Internet and American Life Project. How do teens communicate? 63% use text to communicate with others every day 39% make and receive voice calls on their mobile phones every day 35% socialize with others in person outside of school on a daily basis 29% [...]
1,285 views | 1 commentMar 20th, 2012 | Filed under Research -
Trends on Tuesday: How Americans Use their Cellphones
The Pew Research Center’s Internet & American Life Project has released another great new report, “Americans and Their Cell Phones.” Comparing data from one year ago, people continue to use their cellphones beyond talking. Source: The Pew Research Center’s Internet & American Life Project, April 26 – May 22, 2011 Spring Tracking Survey. n=2,277 adult [...]
1,645 views | Comments Off -
Trends On Tuesday: Frequency of Mobile Activities
According to comScore’s 2010 Mobile Year in Review: Americans are turning to their mobile devices with increasing frequency. More than 60% of consumers participating in the most popular seven mobile activities – communication, listening to music, news and weather – do so at least once a week. comScore has a wealth of excellent mobile data. [...]
1,144 views | Comments Off