Key to your mobile strategy is understanding how audiences use cell phones. There is still some misunderstanding about mobile adoption by African-Americans and Hispanics. Pew Internet reports that  both African Americans and English-speaking Latinos are more likely to own any sort of mobile phone than whites.

Additionally, compared with white cell phone owners, minorities us a wider range of device capabilities.

Minorities are much more likely to use email, access the Internet, play games and music or do online banking on their cell phones.

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Did you register yet for our FREE Mobile Platform Development Series? Learn about how to get your apps into the app stores! Learn more.

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