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When it comes to driver distraction, we've come a along way from just tuning the car radio. Today, as we spend more time behind the wheel, it is common to see drivers eating meals on the run, checking voicemails and e-mails from cell phones, adjusting navigational systems, and engaging in other dangerous distractions. Now, more than ever, it is important that drivers prepare themselves for the unpredictable behaviors of other drivers, disabled vehicles, spilled cargo, adverse weather conditions, and other potential dangers that they may encounter on todays roadways. Being focused allows motorists to react quickly and correctly in any situation. Thousands of employers nationwide will join together on October 3-7, 2005 and encourage their employees to be ready, be set, and be focused on the roadways in honor of the 9th annual Drive Safely Work Week (DSWW) campaign. DSWW 2005 addresses driver focus and the importance of devoting one's full attention to the driving task at hand. Each year, the Network of Employers for Traffic Safety (NETS) sponsors this life saving campaign to help employers promote safe driving practices within their place of business. By participating in the campaign, employers are working to improve the safety and health of their employees and reduce traffic-related deaths and injuries in their workforce. Download Campaign Materials Click here to register and download for the free DSWW 2005 campaign materials listed below. For those who prefer printed materials, a print version of the 2005 DSWW e-Tool Kit is available for a nominal fee, and includes color copies of the campaign materials, a campaign poster, and a CD-Rom containing all of the campaign materials for easy production and distribution. 2005 DSWW Employer Symposium Are your employees focused on the road? Find the answers to your toughest workplace traffic safety challenges at the 2005 DSWW Employer Symposium. Corporate Plan of Action How can your company plan a successful Drive Safely Work Week? This Corporate Plan of Action will help you prepare and plan a successful and memorable DSWW campaign. Here you will find ideas and examples of how you can use the many campaign materials and tools available this year. Fact Sheets Distribute these five fact sheets-One for every day of the week! Each fact sheet addresses the dangers of distracted driving and the need to drive focused every ride, every time. Corporate Newsletter Have a company newsletter, but dont have time to write an attention-getting article? No problem! We have written a newsletter article that you can easily download and drop into your newsletter. Be sure and check back regularly, as we will be adding other newsletter articles supporting this year's campaign-- including feature articles from our electronic newsletter, NETSWork. Activities Looking for a fun way to engage your employees in the DSWW campaign? Try one of the campaign activities. Fun and entertaining, these activities will educate your employees and remind them to drive focused. Workplace Service Announcements (WSAs) These messages are our versions of Public Service Announcements, or PSAs, that have been uniquely tailored to target the workplace audience. Broadcast these announcements via e-mail, voicemail, on the company intranet, or in the company newsletter. Spread the Word Get the word out about what your organization is doing to promote DSWW 2005. Here you will find an adaptable press release template and proclamation to kick off your campaign. Press Pass Designed for the media, this section includes all of the necessary materials to cover and promote the campaign.
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