Communication for Change (C-Change)
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Primary Implementing Partner: FHI 360
Other Implementing Partner: CARE, Internews, University of Washington
Regions of Operation: Oromia
Goal:
Develop innovative social and behavior change communication (SBCC) strategies and materials and build expertise on communication for HIV prevention
Objectives:
- Building the capacity of schools (primary and secondary), universities, and colleges to maintain and implement age-appropriate prevention intervention to protect young people from acquiring HIV, and
- Providing comprehensive HIV prevention messages, condoms, and referrals to health services (STI treatment, HIV testing) for Commercial Sex Workers.
- Reach 1000 commercial sex workers and related establishment owners, kebele officials, police and boyfriends in Addis, Adama and two other major cities.
Description:
Communication for Change supports the Federal Ministry of Health and PEPFAR partners by bringing a mix of skills, experience, and creativity in designing and implementing high impact communication strategies. The program integrates mass media, interpersonal communication, and community engagement to empower Ethiopian youth and commercial sex workers to protect themselves from HIV/AIDS. C-Change also conducts research and monitoring and evaluation that inform sustainable new SBCC approaches to HIV prevention.
Additionally, C-Change aims to strengthen health services on college campuses by training health workers in how to provide more youth-friendly services. The program also works to improve referrals and access to health services for Commercial Sex Workers, including STI treatment, family planning, and testing and counseling services.
Expected Results:
- Expand to reach 54 university and college campuses across Ethiopia in all regions.
- Reach in-school at-risk youth in 150 secondary schools and 600 primary schools (grades 5-8) in 7 target cities
