A Basic Guide to Exporting: Website Optimization to Attract International Buyers

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No matter the size of your business, the Internet is a great way to promote your products and generate orders worldwide. This webinar focuses on how to maximize international exposure for your products and services. It covers using websites as an effective marketing channel; making your site “visible” to customers; search engine optimization; comparing Search Engine Optimization to Pay Per Clicks and attracting buyers from different countries to your site.

The webinar will also help you understand how social media can optimize your international business strategies.

You will:

• Learn about key trends in the deployment of social media applications, including the challenges of using social media in different countries.

• Learn how to optimize Search Engine to increase number of interational visitors to your Web site and to use the Web as your most targeted sales chanel.

• Learn how to reach your international customers using modern social media applications and how they are used internationally.

Fee: $15, payable by credit card.

For more information, please contact: roza.pace@trade.gov

Register for this event