Readings
This page provides references to ERS reports and journal
articles:
The Effects of Avian
Influenza News on Consumer Purchasing Behavior: A Case Study of
Italian Consumers' Retail Purchases--ERS researchers used Italy
as a case study to examine consumers' responses to newspaper
articles on avian influenza (bird flu) from October 2004, after
reports of the first outbreaks in Southeast Asia, through October
2006, beyond the point at which outbreaks were reported in Western
Europe . Larger numbers of newspaper reports on bird flu led to
larger reductions in poultry purchases, and most impacts were of
limited duration (August 2008).
Did BSE Announcements
Reduce Beef Purchases?--Consumers' retail purchases of beef and
beef products were examined for evidence that consumers responded
to the 2003 U.S. Government announcements of cows infected with
bovine spongiform encephalopathy (BSE). ERS researchers constructed
weekly estimates of quantities of beef products consumers purchased
from 1998 through 2004 using Nielsen Homescan data and found that
deviations from established purchase patterns following the BSE
announcements varied across beef products, but were limited to no
more than 2 weeks in all cases (December 2006).
Knowledge, Attitude, and Practice of the Use of
Irradiated Meat Among Respondents to the FoodNet Population Survey
in Connecticut and New York--Hoefer, Dina, Shauna Malone,
Paul D. Frenzen, Ruthanne Marcus, Elaine Scallan, and Shelley
Zansky. "Knowledge, Attitude, and Practice of the Use of Irradiated
Meat Among Respondents to the FoodNet Population Survey in
Connecticut and New York." Journal of Food
Protection 69:2441-46 (October 2006).
Consumer Perceptions of Safety Critical for Food
Imports--Highly publicized international food safety
incidents may change consumer perceptions about food safety and
consumers' food purchasing patterns. Even after a problem has been
resolved regarding the safety of an imported food, consumer
perceptions about the implicated food product and about the
exporting country's ability to produce safe food may be slow to
change, and these perceptions may have a lasting influence on food
demand and global trade See International Trade and Food Safety: Economic
Theory and Case Studies (November 2003).
Consumer Food Safety Behavior: A Case Study in
Hamburger Cooking and Ordering--Americans are eating their
hamburgers more well-done than in the past, reducing the risk of
E. coli O157:H7 infection by 4.6 percent and reducing
associated medical costs and productivity losses by $7.4 million
annually. In a 1996 survey, respondents who were more concerned
about the risk of foodborne illness cooked and ordered hamburgers
more well-done than those who were less concerned (July 2002).
Safe Handling Labels for Meat and Poultry: A Case Study
in Information Policy--In 1994, USDA's Food Safety and
Inspection Service (FSIS) began requiring safe handling labels for
all packages of raw meat and poultry. This case study reviews the
economic rationale for such a regulation and summarizes the
available data on the success of the regulation (See Ralston,
Katherine L. and C.T. Jordan Lin. "Safe Handling Labels on Meat and
Poultry: A Case Study in Information Policy," Consumer
Interests Annual, vol. 47, pp. 1-8) (2001).
Dissecting the Challenges of Mad Cow &
Foot-and-Mouth Disease
--The
simultaneous presence of bovine spongiform encephalopathy disease
and foot-and-mouth disease in the UK in 2001 caused confusion among
consumers worldwide about these diseases and their
interrelationships. This article summarizes the differences and
similarities between the two diseases and presents some estimated
economic impacts and implications (August 2001).
Awareness of Risks Changing How Hamburgers Are
Cooked
--More Americans are eating their
hamburgers more thoroughly cooked, partly due to greater awareness
of the health risks of eating undercooked meat. The change in
behavior means $7.4 million lower medical costs and productivity
losses annually due to E. coli O157:H7 infection alone, as
well as other foodborne illnesses associated with rare and medium
rare hamburger (May-August 2000).
Consumer Acceptance of Irradiated Meat and Poultry
Products--ERS researchers found that a fourth of survey
respondents were willing to pay a premium for irradiated ground
beef or chicken, which cost more to produce than comparable
non-irradiated products. These findings suggest that food
irradiation will have a limited impact on public health unless
consumer preferences change, perhaps in response to educational
messages about the safety and benefits of food irradiation (August
2000).
Demand for Organic and Conventional Frozen
Vegetables
--This report compares the
market shares and prices of organic and conventional frozen
vegetables (broccoli, green beans, green peas, and sweet corn),
using national supermarket scanner data for 1990-96. Price and
expenditure elasticities are estimated using the almost ideal
demand system (1998).