With a print interview, you may see the reporter face-to-face or the interview may be done over the phone. In either case, remember that the interview begins the moment you start interacting with the reporter and ends when the reporter leaves or hangs up.
Don’t just pick up the phone and start a conversation with the reporter. Find out what the deadline is and what the interview subject is. Then agree to return the reporter’s call once you have prepared your key points and supporting data.
If it’s a phone interview, close your office door and concentrate fully on the conversation. Place your key points in front of you so they keep you focused.
If it’s a phone interview, stand up while speaking with the reporter. This adds energy to your voice.
A newspaper quote is usually 23 words. Make sure your message is brief and does not use jargon.
Don’t say “Off the record.” Say only what you would be comfortable seeing in print.
If you are bombarded with a number of questions at once, ask the reporter which one you should begin with. Or choose the question that best leads you to your main message.
If the reporter is coming to your office, think about what he or she will see and whether that accurately portrays the appropriate image of you and your organization.
Whether in person or over the phone, don’t engage in casual chit chat. Keep your focus on the messages you are delivering.
See also the tips under Message in the Television Section.
