Jan
22
Another great roundup of social media articles for the week of January 14, 2013. SMI: Eight ways to encourage content engagement In a bid to better understand what makes consumers like and engage with content, MIT Sloan’s Management Review studied 98 global brands and more than 1,000 wall posts and has identified eight key actions to …
Jan
07
The essence of social media is engaging with our customers wherever they choose to be. That “place” could be Facebook, Twitter, Tumblr, YouTube, anywhere in the social media realm. However, just because we’re going where our customers are doesn’t mean they’re at our mercy—there’s a lot of competition for their attention, especially in social media. So how …
Dec
11
Ten stories about our digital work space that are worth your time, if you didn’t already see them on Twitter: Business Insider: Mary Meeker 2012 Internet Trends Year-End Update - Kleiner Perkins partner Mary Meeker’s year-end presentation on the state of the web. As usual, it’s a must read for anyone in the industry, or anyone …
Dec
07
Increasingly, social media is the go-to source of critical information for the American public — but for many users finding the real thing can be confusing given the number of fake (and sometimes humorous) accounts. Today GSA teams with Twitter for a month-long sprint to verify official government accounts. The aim is to place that little …
Nov
13
Round out your professional reading (and video watching) list with these suggestions, contributed by members of the Federal Social Media Community of Practice. Today, we have 22 headlines to share. Enjoy! Social Media Today: 16 Experts on the Future of Digital Customer Service - Digital customer service is on the rise. More and more companies are …
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