Featured Video
When the buying stops, the killing can, too
In the following Public Service Announcements, world
renowned primatologist and conservationist Jane Goodall urges the public to
prevent illegal trafficking of endangered animals by reducing demand for
products made from illegally hunted wildlife. Wildlife
trafficking is a soaring black market worth an estimated $10 billion a year. In “Don’t Buy It,” Goodall urges travelers overseas not to
be duped by sellers who claim that certain animals are not “really”
endangered. “One Family” highlights the necessity of sharing the planet
and its resources with other species as well as our responsibility to protect
vulnerable creatures. Both announcements emphasize the power of
consumers and consumer activism to influence this urgent cause. The U.S. State Department issued these Public Service
Announcements jointly with WildAid, a non-profit headquartered in San Francisco
whose aim is to end the illegal trade of wildlife in our lifetimes and increase
public support for wildlife conservation. These announcements, which are
featured by more than 30 U.S. Embassies in all regions of the world, and reach
an audience of up to 1 billion viewers per week continue the State
Department-WildAid partnership that began last summer with a highly
successful PSA campaign featuring Harrison Ford. The videos were released on
June 5, 2009, in commemoration of World Environment Day.