Readings
Related Reports
- Fruit and Tree Nuts Outlook: June 2012
- Vegetables and Pulses Outlook: March 2012
- Vegetables and Melons Outlook: August 2011
- Fruit and Vegetable Planting Restrictions: Analyzing the Processing Cucumber Market
- Vegetables and Melons Outlook: February 2011
- Peru: An Emerging Exporter of Fruits and Vegetables
- Vegetables and Melons Outlook: December 2010
- The U.S. Produce Industry and Labor: Facing the Future in a Global Economy
- Canned Fruit and Vegetable Consumption in the United States: An Updated Report to Congress
- Marketing U.S. Organic Foods: Recent Trends From Farms to Consumers
- Vegetables and Melons Outlook: August 2009
- Emerging Issues in the U.S. Organic Industry
- NAFTA at 15: Building on Free Trade
- Supermarket Loss Estimates for Fresh Fruit, Vegetables, Meat, Poultry, and Seafood and Their Use in the ERS Loss-Adjusted Food Availability Data
- Vegetables and Melons Outlook: October 2008
- Canned Fruit and Vegetable Consumption in the United States: A Report to the United States Congress
- Vegetables and Melons Outlook: September 2009
- Profile of Hired Farmworkers, A 2008 Update
- Effects of Marketing Loans on U.S. Dry Peas and Lentils: Supply Response and World Trade
- Dietary Assessment of Major Trends in U.S. Food Consumption, 1970-2005
- Fruit and Tree Nuts Outlook: September 2007
- U.S. Agricultural Trade Update—State Exports
- Vegetables and Melons Outlook: March 2007
- Possible Implications for U.S. Agriculture From Adoption of Select Dietary Guidelines
- How Low has the Farm Share of Retail Food Prices Really Fallen?
- Per Capita Use Declines in 2005
- Fruit and Vegetable Backgrounder
- Vegetables and Melons Outlook: December 2005
- Greenhouse Tomatoes Change the Dynamics of the North American Fresh Tomato Industry
- U.S. Fruit and Vegetable Consumption: Who, What, Where, and How Much
- What Determines the Variety of a Household's Vegetable Purchases?
- How Much Do Americans Pay for Fruits and Vegetables?
- Low-Income Households' Expenditures on Fruits and Vegetables
- The USDA Fruit and Vegetable Pilot Program Evaluation
- Fruit and Vegetable Consumption: Looking Ahead to 2020
- Understanding Fruit and Vegetable Choices: Economic and Behavioral Influences
- Understanding Fruit and Vegetable Choices—Research Briefs
- How Much Do Americans Pay for Fruits and Vegetables?
- Global Trade Patterns in Fruits and Vegetables
- Country-of-Origin Labeling: Theory and Observation
- Vegetables and Melons Outlook: December 2003
- U.S. Fresh Produce Markets: Marketing Channels, Trade Practices, and Retail Pricing Behavior
- Vegetables and Melons Outlook: June 2003
- Vegetables and Melons Outlook: February 2003
- Vegetables and Melons Outlook: August 2002
- Vegetables and Melons Outlook: April 2002
- Vegetables and Melons Outlook: December 2001
- Vegetables and Melons Outlook: August 2001
- The Spice Market in the United States: Recent Developments and Prospects
Related Amber Waves Articles
Readings
Links
Industry/General
Vegetables and Pulses Outlook is an electronic
report, issued quarterly in newsletter format, featuring current
intelligence and forecasts of changing conditions in the U.S.
vegetable and pulse sectors. Topics include production,
consumption, prices, trade, and more.
Financial Characteristics of Vegetable and Melon
Farms (February 2011) presents a financial snapshot of U.S.
vegetable and melon farms by region and farm size over three 3-year
periods (1999-2007).
Fruit and Vegetable Planting Restrictions:
Analyzing the Processing Cucumber Market (February 2011)
highlights the anticipated consequences of the 2008 Farm Act's
Planting Transferability Pilot Program (PTPP) on processing
(pickling) cucumber plantings.
The U.S. Produce Industry and Labor: Facing the
Future in a Global Economy (November 2010) analyzes the labor
situation in the U.S. fruit and vegetable production sector,
assessing how particular fruit and vegetable commodities might
adjust if labor rates increased. Results suggest a range of
possible adjustment scenarios, including increased mechanization,
reduced output, and greater use of labor aids to improve labor
productivity.
Production Expenses of Specialized Vegetable and
Melon Farms (September 2008) analyzes the major expense
components of specialized U.S. and regional vegetable and melon
farms during 1998-2006 using data from USDA's Agricultural Resource
Management Survey. Labor was found to account for 30 percent of
U.S. cash expenses, followed by fertilizer and agricultural
chemicals at 18 percent.
Michigan: A State at the Intersection of the Debate
Over Full Planting Flexibility (February 2007) examines the
impacts of eliminating the restriction on the planting of fruit and
vegetable crops for a broad set of Michigan fruit, vegetable, and
wild rice crops (dry beans, pickling cucumbers, processing
tomatoes, fresh market tomatoes, squash, and blueberries). In many
cases, barriers to entry would be high enough to significantly
limit, or even prohibit, movement of program crop acreage into
fruit and vegetable production, except for movement into dry bean
production.
Relaxing Fruit and Vegetable Planting
Restrictions (February 2007) finds that market effects would
likely be limited and confined to specific regions and commodities.
Eliminating these planting restrictions for commodity program
participants might enable some producers to switch from program
crops to fruits and vegetables in such areas as California, the
upper Midwest and the coastal plain in the Southeastern States. For
the full report, see Eliminating Fruit and Vegetable Planting
Restrictions: How Would Markets be Affected? (November
2006).
Fruit and Vegetable Backgrounder (April 2006) describes the economic
characteristics of the U.S. fruit and vegetable industry, providing
supply, demand, and policy background for an industry that accounts
for nearly a third of U.S. crop cash receipts and a fifth of U.S.
agricultural exports. In both domestic and international markets,
this complex and diverse industry faces a variety of challenges,
ranging from immigration reform and its effect on labor
availability to international competitiveness.
Urban Influence and the U.S. Vegetable
Industry (November 1998) analyzes Census population and acreage
data to examine the complex relationship between population growth
and vegetable production. Findings indicate that, although
urbanization has caused shifts in land use, overall vegetable area
has not diminished in metropolitan counties over the past several
decades. Given its high production intensity/high net return
characteristics, vegetable production may be one of the last
agricultural enterprises to disappear from urbanizing areas.
Usual Planting and Harvesting Dates for Fresh
Market and Processing Vegetables (May 2007) is a useful
reference for approximate planting and harvesting dates by State
and season for 22 commercial fresh market vegetables and melons,
nine processing vegetables, and strawberries.
Prices
How Much Do Fruits and Vegetables Cost? (February
2011) estimates the average price at retail stores of a pound and
an edible cup equivalent (or, for juices, a pint and an edible cup
equivalent) of 153 commonly consumed fresh and processed fruits and
vegetables using the 2008 Nielsen Homescan data. An adult on a
2,000-calorie diet could satisfy dietary recommendations for
vegetable and fruit consumption at an average of $2 to $2.50 per
day.
Price Trends Are Similar for Fruits, Vegetables, and
Snack Foods (March 2008) reports that an increase in the price
of fruits and vegetables relative to less healthy foods could
reduce consumers' incentives to purchase produce and result in less
healthy diets. For commonly consumed fresh fruits and vegetables,
analysis of price trends reveals a price decline similar to that of
dessert and snack foods, which suggests the price of a healthy diet
has not changed relative to an unhealthy one.
Price Premiums Hold on as U.S. Organic Produce
Market Expands (May
2005) explores price premiums and market margins for carrots,
broccoli, and mesclun mix. Fresh produce has long been an important
component of the organic food sector, and a significant contributor
to the organic industry's growth over the last decade.
How Much Do Americans Pay for Fruits and
Vegetables? (July 2004) uses ACNielsen Homescan data on 1999
household food purchases from all types of retail outlets to
estimate an annual retail price per pound and per serving for 69
forms of fruits and 85 forms of vegetables. Consumers can meet the
recommendation of three servings of fruits and four servings of
vegetables daily for 64 cents.
The F.O.B.-Retail Price Relationship for Selected
Fresh Vegetables
(November 1999) analyzes the degree to which changes in selected
fresh vegetable grower prices are reflected in retail prices.
Findings indicate that retail prices show the greatest response to
changes in grower prices for carrots and tomatoes.
Food Safety
Consumers'
Response to the 2006 Foodborne Illness Outbreak Linked to
Spinach (March 2010) examines the September 2006 U.S. foodborne
illness outbreak that was traced to contaminated spinach. While
spinach expenditures fell, consumers turned to other leafy greens
as substitutes. The longer term drop in retail expenditures on
fresh spinach products was almost matched by gains in expenditures
on other leafy greens.
Outbreak
Linked to Spinach Forces Reassessment of Food Safety Practices
(June 2007) discusses the 2006 U.S. foodborne illness outbreak that
was traced to contaminated spinach. While the risk of contracting a
foodborne illness from eating spinach is low, spinach and leafy
greens have been associated with many outbreaks because of
contamination with E. coli O157:H7. Although many growers
already follow voluntary U.S. Food and Drug Administration
guidelines to reduce the risk of microbial contamination, the
outbreak forced the spinach and leafy green industries to consider
new approaches to food safety.
The Economics of Food Safety: The Case of Green
Onions and Hepatitis A Outbreaks (December 2004) examines the
economics of food safety using the example of recent hepatitis A
outbreaks in the United States associated with green onions from
Mexico. The report reviews the incentives to adopt additional food
safety practices and the economic impact of an outbreak on green
onion growers in Mexico.
Food
Traceability: One Ingredient in a Safe and Efficient Food
Supply (April 2004) describes the results of an investigation
into the amount, type, and adequacy of traceability systems in the
United States, focusing on the fresh produce, cattle/beef, and
grain sectors. The investigation finds that these systems vary
across industries as firms balance the private costs and benefits
to determine the efficient level of traceability. For the full
report, see Traceability in the U.S. Food Supply: Economic
Theory and Industry Studies.
Produce, Food Safety, and International Trade
(November 2003) reviews the private and public responses to food
safety problems of imported produce by examining three cases:
Guatemalan raspberries, Mexican strawberries, and Mexican
cantaloupe. Outbreaks of foodborne illness associated with imports
affect U.S. consumers, growers of the contaminated product, and,
frequently, U.S. producers. While the three cases focus on fruit,
the lessons learned also apply to vegetables.
Trade/International
Peru: An Emerging Exporter of Fruits and
Vegetables (December 2010) provides an overview of performance,
advantages, and challenges of the Peruvian fruits and vegetables
export industry. Three commodity case studies--asparagus, processed
artichokes, and table grapes--highlight different degrees of
competition with U.S. industries and impacts on U.S. growers.
Increased U.S. Imports of Fresh Fruit and
Vegetables (September 2007) have allowed U.S. consumers to eat
more fruit and vegetables and enjoy year-round access to various
fresh produce. Primary suppliers are the North American Free Trade
Agreement region for fresh vegetables, the Southern Hemisphere
countries for off-season fresh fruit, and equatorial countries for
bananas.
China's Rising Fruit and Vegetable Exports
Challenge U.S. Industries (February 2006) reports that most of
China's fruit and vegetable exports are processed products, which
do not yet pose a serious challenge to U.S. exports. However,
China's fresh vegetable sales to Japan and other Asian markets and
its apple exports to Southeast Asia compete directly with U.S.
products. Over time, China faces stiff challenges in improving the
quality and safety of its products, upgrading its marketing and
distribution infrastructure, and reducing marketing costs.
European Trading Arrangements in Fruits and
Vegetables (July 2004) describes the extensive participation by
the European Union (EU) in regional and preferential trading
arrangements. Over 70 percent of EU fruit and vegetable imports are
from countries benefitting from preferential treatment for some
portion of trade. Exports from countries without preferences,
including the United States, are at a disadvantage in EU
markets.
Global Trade Patterns in Fruits and Vegetables
(June 2004) examines the domestic markets and trade experiences of
major fruit and vegetable traders to better understand the economic
and institutional factors affecting trade. With major advances in
produce handling and transport, combined with trade agreements and
changing consumers preferences as incomes rise, a more global
market is providing consumers with greater year-round variety.
The U.S. Ag
Trade Balance...More Than Just a Number (February 2004)
explains why the value of U.S. agricultural imports has been
increasing faster than exports, a trend closely tied to higher per
capita consumption of fruits, vegetables, and wine. The article
further discusses prospects for U.S. food imports and the
agricultural trade balance as the size, diversity, and tastes of
the U.S. population change through the decade.
Country-of-Origin Labeling: Theory and
Observation (January 2004) examines the economic rationale
behind the various claims about the effect of country-of-origin
labeling and indicates that mandatory country-of-origin labeling
would likely generate more costs than benefits. Voluntary
country-of-origin labeling is an option, but food suppliers have
generally discounted the U.S. label as a quality attribute that can
attract sufficient consumer interest.
Regulatory Barriers in International Horticultural
Markets (January 2004) examines the impact of multilateral
trade rules on the use of sanitary and phytosanitary measures
applied to fruit and vegetable imports. These rules have lowered
many unnecessary barriers to horticultural trade, primarily through
requirements that regulations be transparent and based on
science.
Produce, Food Safety, and International Trade
(November 2003) reviews the private and public responses to food
safety problems of imported produce by examining three cases:
Guatemalan raspberries, Mexican strawberries, and Mexican
cantaloupe. Outbreaks of foodborne illness associated with imports
affect U.S. consumers, growers of the contaminated product, and,
frequently, U.S. producers. While the three cases focus on fruit,
the lessons learned also apply to vegetables.
Vegetable Policies in Japan (November 2002)
provides a detailed description and analysis of policies used by
Japan to support its vegetable producers and to regulate vegetable
markets. Domestic policies include compensation to farmers when
market prices fall below a moving average of historical prices,
subsidies to make farms and processing more efficient, and
subsidized hazard insurance for greenhouses and some field
crops.
China Increases Exports of Fresh and Frozen
Vegetables to Japan (August 2002) examines China's sharply
increased exports of fresh and frozen vegetables to Japan in the
1990s. U.S. exports of frozen vegetables to Japan, mainly prepared
potatoes and sweet corn, meet a minimal challenge from China's
shipments. In comparison, China's exports to Japan of fresh
vegetables, including broccoli, onions, and asparagus (the three
major categories of U.S. fresh vegetable exports to Japan) have
grown strongly in recent years.
NAFTA Commodity Supplement (August 2002) analyzes the impact of
NAFTA on vegetables such as tomatoes, dry beans, and potatoes.
Trade Issues Facing U.S. Horticulture in the WTO
Negotiations (August 2001) provides an overview of issues
affecting U.S. trade in fruits and vegetables that are likely to be
considered during upcoming agricultural trade negotiations at the
World Trade Organization (WTO). Tariff reductions, tariff-rate
quotas, export subsidies, and domestic support are discussed, as
are the impacts of anti-dumping and countervailing measures and the
Sanitary and Phytosanitary Agreement on horticultural trade
flows.
The Role of Exports in the U.S. Fruit and
Vegetable Industry (April
1999, page 22) details the expansion of fruit and vegetable exports
during the 1990s. The article found that nearly 10 percent of fruit
and vegetable supply was exported in 1997 and fruit crops were more
export-dependent than vegetables.
Import Penetration in the U.S. Fruit and Vegetable
Industry (November 1997) examines the
extent to which imports have penetrated U.S. fruit and vegetable
markets during the 1990s. The article found that 16 percent of all
fruits and vegetables consumed domestically in 1996 came from
imports.
Organic
The Role of Contracts in the Organic Supply Chain:
2004 and 2007 (December 2010) summarizes survey data on
contracting in the organic sector, addressing the extent of
contracting, the rationale for using contracts, and contract design
for select commodities.
Marketing U.S. Organic Foods: Recent Trends From
Farms to Consumers (September 2009) explores the U.S. market
for organic foods, which now occupy prominent shelf space in the
produce and dairy aisles of most mainstream food retailers. Fresh
produce continues to be the top-selling organic category as the
marketing boom has pushed retail sales of organic foods up to $21.1
billion in 2008 from $3.6 billion in 1997.
Price Premiums Hold on as U.S. Organic Produce
Market Expands (May 2005) explores price premiums and market
margins for carrots, broccoli, and mesclun mix. Fresh produce has
long been an important component of the organic food sector, and a
significant contributor to the organic industry's growth over the
last decade.
Organic Produce, Price Premiums, and
Eco-Labeling in U.S. Farmers' Markets (April 2004) describes
how the popularity of farmers' markets in the United States has
grown concurrently with organic production and consumer interest in
locally and organically produced foods. This research, based on
interviews with 210 market managers, describes the significance of
these markets as outlets for many organic farmers, and recent
shifts in relationships between organic growers, market managers,
and customers.
Organically Grown Vegetables: U.S. Acreage and
Markets Expanding During the 1990s (April 1997) reports on the increase in
organic acreage in top vegetable-producing States and price
premiums for organic carrots and mesclun.
Consumption
Younger Consumers Exhibit Less Demand for Fresh
Vegetables (August 2009) identifies how a household's spending
on fresh vegetables for at-home consumption may depend on the head
of household's birth cohort, with younger consumers today
exhibiting less demand for fresh vegetables than older
consumers.
Supermarket Loss Estimates for Fresh Fruit,
Vegetables, Meat, Poultry, and Seafood and Their Use in the ERS
Loss-Adjusted Food Availability Data (March 2009) analyzed
updated food loss estimates. The new estimates are generally close
to the current loss assumptions. The new estimates would increase
annual per capita estimates at the retail level by 4.2 pounds (2.7
percent) for fresh vegetables.
Canned Fruit and Vegetable Consumption in the United
States: A Report to the United States Congress (February 2009)
examines consumer perceptions and consumption of canned fruits and
vegetables. If current trends prevail, total fruit and vegetable
availability will continue to increase, but canned fruits and
vegetables will account for a declining share of that total.
Are Lower Income Households Willing and Able To
Budget for Fruits and Vegetables? (January 2008) analyzes the
relationship between income and fruit and vegetable consumption by
low-income households. Discrepancies between actual consumption and
Dietary Guidelines for Americans recommendations are fueling
interest in ways to promote more intake of fruits and vegetables,
especially among low-income households. Could small adjustments to
the buying power of low-income households increase their purchases
of fruits and vegetables?
Understanding Fruit and Vegetable Choices
(November 2004) provides information on the economic, social, and
behavioral factors influencing consumers' fruit and vegetable
choices. USDA's Food Guide Pyramid recommends 2-4 servings of fruit
and 3-5 servings of vegetables daily, but current consumption
levels of these healthy foods do not meet dietary
recommendations.
Marketing
U.S. Fresh Produce Markets: Marketing Channels,
Trade Practices, and Retail Pricing Behavior (September 2003)
synthesizes results of a multiphase project that examined the
dynamics of produce markets, produce shipper-retailer
relationships, and the relative market influence of producers,
retailers, and consumers. In the past decade, retail consolidation,
changing consumer demand, marketing practices, and new technology
have transformed U.S. fresh fruit and vegetable markets.
U.S. Fresh Fruit and Vegetable Marketing: Emerging
Trade Practices, Trends, and Issues (January 2001) compares
trade practices in 1999 with those prevalent in 1994, placing them
in a broader context of evolving shipper/retailer relationships.
For instance, the incidence and magnitude of fees and services
associated with transactions has increased, in part because of
retail and shipper consolidation, changes in consumer preferences,
and technological innovation.
Marketing Winter Vegetables from Mexico
(April 1998) analyzes the marketing of
Mexican vegetables to the United States during the winter.
Information gathered from interviews with Mexican producers, U.S.
distributors, and industry organizations describes how winter
vegetables from Mexico--including tomatoes, bell peppers, eggplant,
summer squash, and snap beans--are marketed to the United
States.
Links
U.S. Department of
Agriculture
- National Agricultural Statistics Service (NASS),
Vegetables
State-U.S. fresh and processing area, yield, production, and
value; quarterly fresh acreage
- NASS, Crop Production
Area, yield, production for potatoes, sweet potatoes, and pulse
crops
- NASS, Agricultural Prices
Monthly fresh vegetable prices, season-average fresh
shipping-point prices, and price indexes
- NASS, Crop Values
Annual crop values and season-average prices
- Agricultural Marketing Service (AMS), Fruit and
Vegetable Market News
Daily fresh shipments, f.o.b. and terminal market prices, weekly
truck rates, weekly retail prices, and annual reports
- AMS, Domestic Food Purchase Reports
Latest purchases by USDA for a variety of feeding programs
- AMS, Grades and Standards
Requirements for a wide variety of fruits and vegetables
- AMS, Marketing Orders
Definition and requirements for each order
- AMS, Perishable Agricultural Commodities Act
(PACA)
How PACA safeguards the produce marketing system
- AMS, National Organic Program
Definition and standards
- Foreign
Agricultural Service (FAS)
Agricultural trade issues and policy, outlook, and trade data
(exports and imports); country attaché reports; food aid reports;
and more
- Risk Management Agency, Crop Insurance Feasibility
Studies and Technical Papers
Feasibility studies containing detailed industry descriptions for
many fruit and vegetable crops
- Center for
Nutrition Policy Promotion
Food Guide Pyramid, nutrition information and policy, and
more
- Animal Plant Health Inspection Service, Plant
Protection and Quarantine (PPQ)
U.S. phytosanitary import regulations, plant quarantine
information, and more
- National Agricultural Library, National
Agricultural Library Digital Repository (NALDR)
Online browsing of historical ERS Agricultural Economic
Reports and Agriculture Information Bulletins
Other
Government
- U.S. Trade
Representative (USTR)
Status of trade negotiations, disputes, and more
- U.S. Department
of Labor, Bureau of Labor Statistics (BLS)
Retail prices, consumer price indexes, producer price indexes, and
general labor data
- U.S.
Department of Commerce, U.S. Census Bureau
Economic census, foreign trade information, Census of
Manufacturers, population data, and more
- U.S. Food and
Drug Administration (FDA)
Food safety issues and research
- U.S.
Environmental Protection Agency (EPA)
Pesticide regulations and information, as well as environmental
policy
- U.S.
International Trade Commission (USITC)
Trade and industry investigations, harmonized trade codes, and
more
International
Organizations
Universities
- University
of California, Vegetable Research and Information Center
Cost of production budgets, cultural information, extension
information, and more
- University of Florida, Vegetable Crop
Budgets
Historical vegetable budgets for major production areas in
Florida
- Texas A&M University, Vegetable and Fruit
Improvement Center
Cultural information and research on vegetables and melons in
Texas
- Oregon
State University, Oregon Agricultural Information Network
Cost of production budgets and an extensive commodity time-series
database for Oregon
- Arizona
State University, National Food and Agricultural Policy
Project
Research, topical newsletters, and long-term forecasts for fruits
and vegetables
- Cost of production budgets