Developing a Successful Video Strategy With YouTube

On-Demand Webinar

NOTE: Large files will take more time to download

• Webinar Recording (WMV, 245 MB, one hour)

Description

Steve will share his insights on critical components to a successful video strategy for government agencies. With a focus on YouTube as a platform for distribution, we'll discuss both content and engagement strategies. Some of the questions we'll use to guide our discussion include:

• What makes a good YouTube video?
• What's popular on the site?
• How are citizens currently engaging with their government on YouTube?
• What kinds of content can you create with minimal resources?
• How do you engage with audiences and develop a community around your content?
• How do you insure your content can be discovered and shared in an effective manner?

We'll also examine a few case studies of effective uses of video by governments, nonprofits, and political campaigns.