Designing Social Media Policy for Government: Eight Essential Elements

On-Demand Webinar

NOTE: Large files will take more time to download

• Webinar recording: Designing Social Media Policy for Government: Eight Essential Elements (WMV, 61.3 MB, 1 hour, April 2011)
• Presentation slides: Designing Social Media Policy for Government: Eight Essential Elements (PDF, 2.8 MB, 39 pages, April 2011)
• Transcript: Designing Social Media Policy for Government: Eight Essential Elements (PDF, 34.2 KB, 9 pages, April 2011)

Description

Government agencies are increasingly looking to leverage social media to improve the quality of government services and elicit greater citizen engagement. Developing a social media policy can be an important first step for government agencies considering using social media and can ultimately serve as a key enabler for responsibly and effectively leveraging social media tools. Yet, many government agencies are struggling with what such a policy should encompass and convey. This webinar will draw on a report from the Center for Technology in Government describing eight essential elements for a government social media policy; and how this report has been used by the US Department of Transportation (DOT) to draft their newly released policy. During this webinar, DOT will share information about how they structured their policy-drafting process and how they incorporated various materials to create a comprehensive social media policy.

Optional reading that will be referenced during the webinar: Web-based Interactive Technology (Social Media and Web 2.0) Policy (MS Word, 91.5 KB, 26 pages, November 2010)

What You'll Learn

• The importance of having a social media policy
• Differences between personal, professional, and agency use of social media
• The essential elements of government social media policy
• Structuring a policy-drafting process for your agency
• The importance of involving key stakeholders in the policy drafting process