Develop and Implement a Content Strategy

Course Description

Creating online content for citizen customers has never been so complicated. Government agencies are expected to create more content, for more communication channels, with fewer resources than ever before. Content strategy—an emerging discipline focused on effectively creating, maintaining, and managing content—can help. Content strategy lets you plan for the creation, delivery, and governance of content. Relevant content. Quality content. Sustainable, measureable content.

In this seminar, Melissa will use examples from the public and private sectors to illustrate key principles of content strategy and how they can benefit your organization.

What You Will Learn

During this course, Melissa will discuss:

• What content strategy is and why it’s important
• How citizens' expectations of content from government agencies (and related organizations) are changing
• How to tackle the “internal politics” of content ownership and maintenance
• Simple tips for getting (and keeping) your online content in control

About the Instructor:

Melissa Rach is vice president of content strategy at Brain Traffic, an agency focused exclusively on helping clients solve messy content problems.

Originally a journalist, Melissa was assigned to her first interactive project in 1993 and never looked back. Since then, she has become a respected authority on how organizations incorporate interactive content into their overall communications strategies. Her methodologies have been taught at universities nationwide and recognized in books for nearly a decade, from Webmastering for Dummies (2000) to Content Strategy for the Web (2009).