For months, the world has followed the unrest and protest in North Africa stemming from unemployment throughout Tunisia and Egypt. America.gov asked several Tunisian entrepreneurs to share their stories of business development amid the chaos in their region.

Ali Belakhoua

Ali Belakhoua is the Managing Director of STARZ Electronics. He is a Tunisian-American Electrical Engineer with a degree from the University of MO Rolla and was born in St. Louis, Missouri. For more information about Ali’s company, visit www.starzelectronics.com.

The future is in Tunisia. When my family returned to Tunisia in 2002, we realized that it was the perfect place for starting a small company. We founded STARZ Electronics, an electronic and cable assembly manufacturer, in Bizerte with only six employees. Now we count more than 80 permanent and temporary workers, and we are continuously re-investing in equipment to expand our capabilities.

Tunisia has an abundant supply of educated youth with a high work ethic. We have used this asset to grow our business and be very competitive. I would encourage young graduates to attain a well-rounded education with technical training and a focus on language skills. The government also provides a great deal of help for youth recruitment and training.

Our proximity to Europe makes Tunisia ideal for serving the entire European market and North America. Surface transportation is rapid and inexpensive between Tunisia and Europe, so we provide our customers a perfect alternative to subcontracting work in Eastern Europe. Our labor costs are almost as competitive as those in China. English and French language skills are also keys to our success.

The challenge is to continue to expand. We need to spread the word about Tunisia’s potential and highlight the countless success stories of businesses that have found the perfect operating environment here.  For companies moving operations from Europe or the U.S., Tunisia is an ideal alternative to China.