USAID Supports Largest Exhibition Ever of Serbian Fresh Produce at Fruit Logistica

This year, the largest number of Serbian companies ever will present their fresh produce to international buyers from all over the world at the Fruit Logistica Fair in Berlin from the 4 -6 of February. Under the slogan Serbia Naturally and , the finest selection of produce will be presented by eighteen Serbian companies at two pavilions. An additional 18 companies will also visit the Fair this year for the first time. These companies will have an opportunity to meet potential buyers and learn about marketing, sales and presentation at international fairs. This opportunity was made possible by the USAID Agribusiness Project, the Ministry of Agriculture, Forestry and Water Management of the Republic of Serbia, and in coordination with Serbia Investment & Export Promotion Agency (SIEPA),and German Gesellschaft fur Technische Zusammenarbeit (GTZ).

The following companies will exhibit their produce in Berlin: Libertas, Agro-prom com, Agro Plus, Burlat-pro, Jurofungo, Zdravo Organic, MDD Group, Frutto, Big Fruit Company, Pavel Valent, PIK Juzni Banat, IGDA Impex, Žitohem, Marni, Fungo -- JUG, Agrar- Komerc, Midi Organic and Golden Garden.

The rich display of produce includes the most exquisite selection of Serbian organically grown fruits, vegetables and exotic wild mushrooms. Strawberries, garden cherries, organic apples, sweet peppers, onions and the newest varieties of fresh raspberries are just some of the featured produce

The export of Serbian fresh produce has experienced exponential growth in the last couple of years. The quick adoption of the latest harvesting and post harvest techniques, rapid implementation of GlobalGAP, ISO and Organic certification, supported by assistance provided by the American people through USAID, and the introduction of new varieties suitable for the fresh market has ensured that Serbia establishes itself as one of the most trusted exporters in South Eastern Europe.

Over 1450 exhibitors from all over the world take part in the FRUIT LOGISTICA Fair and close to 30,000 people from a 100 countries visit the Fair. Last year, as a result of the Fair, seven Serbian companies realized exports in the amount of seven million Euros.

USAID's Agribusiness Project works with Serbian agricultural producers at all stages of the production cycle "from field to fork" to increase the value of Serbian agricultural products sales and agricultural employment.