Submit Content (login required)
Surveys
Last updated: 07/02/2009
Overview
What Is a Survey?A standardized list of questions that may be administered formally or informally by mail, telephone, Internet, or in person to collect specific information from multiple individuals.
Credit: NOAA CSC Social Science Methods for Marine Protected Areas Managers
General Considerations
ApplicationThe application of a survey or use of survey techniques in a resource management area may target a specific type of information that a manager may need to know when making program and policy decisions. It also can be a general way to get a better understanding of a community's attitudes, perceptions, and beliefs.
For example, some managers want to understand the distribution of use in an area in order to make decisions regarding resource management. A survey can be used in gathering the data needed to justify and explain resource decisions.
Another survey may want to find out how the public perceives the institutions that govern resource use. The information obtained from this type of survey can assist in the overall strategic goals and direction of an organization.
Strengths and Limitations
Strengths- Can reach moderate to large populations
- Useful for collecting representative data
- Has widespread credibility
- Makes it possible to derive accurate generalizations about large populations from small samples, if administered properly
- Moderately time-consuming
- Expensive
- Impersonal
- Response rates can be low due to technique and population
- Does not always capture all elements
 The Importance of Communication in the Olympic Coast National Marine Sanctuary, Washington Improving compliance through observation and communication. |
|
 Identifying and Understanding Users in Coiba National Park, Panama Conducting a survey to identify fishermen?s behaviors and practices. |
|
 MPA Perceptions by Small-Scale Fishermen in Sicily, Italy Using questionnaires to assess the perceptions of small-scale fishers toward marine reserves. |
|
 Entrance Fees for Marine Sanctuaries in the Philippines Determining how many tourists are willing to pay to dive in areas where fishing is prohibited. |
Technical assistance from a skilled survey designer is essential and will improve the usefulness of the responses. More informal surveys may not require the highest level of expertise; however, some skill is needed to enter and analyze data.
An expert should also be consulted to help determine the most appropriate survey type and sample methods based on the goals and resources available.
Contact Information
Please email partner@hd.gov for a list of partners who have expertise in survey design.
Resources
Rea, L. M. and R. A. Parker. 1997. Designing and Conducting Survey Research. San Francisco: Jossey-Bass.Websites
Survey Research
A discussion of types of surveys, methodology, and key terms related to survey research from Colorado State University. An in-depth bibliography is also included.
Brochures about Survey Research
A series of brochures developed by The American Statistical Association for the general public designed to promote a better understanding of what is involved in conducting surveys.