Health

We provide strategic health policy research, communication, and support services.

  • social marketing in healthcare

    Our applied research uses qualitative and quantitative methods in quality, measurement, consumer engagement, and evaluation activities.

  • consumer engagement

    Our communication work includes social marketing, campaigns, and materials development.

  • financing of healthcare

    Our web application, database management, conference planning and management, and publications and creative services are integral parts of many health projects.

Contact

Marilyn Moon

Senior Vice President and Director, Health Program

  • Report: Developing a Measure of Health Insurance Literacy: Understanding Consumers’ Ability to Choose and Use Insurance

    This issue brief describes the findings from interviews with health insurance counselors and other stakeholders about problems consumers face in selecting and using health insurance. It also lays out a strategy to develop an important new tool: a measure of health insurance literacy.

  • Commentary: Health Insurance Exchanges: The Year Ahead

    The New Year will be critical for one of the health care reform law’s most significant provisions: the creation of health insurance exchanges. These new virtual marketplaces allow consumers and small business to comparison shop for health insurance, increasing coordination and simplifying access to affordable health insurance.

  • Video: Building Awareness About HIV/AIDS

    AIR works to build awareness about the ongoing risk of HIV/AIDS, especially the long odds in high-risk communities. AIR’s Health Program translates HIV research into effective communication for the general public, working with partners such as the Centers for Disease Control and Prevention.

  • Event: Shine the Light!

    On July 23, 2012, AIR convened a special evening of reflection, discussion, and engagement to shine the light on the state of HIV/AIDS in the American South. The event marked the premiere of the documentary deepsouth, which showcases women and men living with and fighting HIV in the rural South, and addresses some of the broader social and political issues that plague this region in crisis.

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