The MyMoneyAppUp Challenge, launched by the U.S. Treasury Department in partnership with the D2D Fund and Center for Financial Services Innovation, is a contest intended to motivate American entrepreneurs, software developers, the public, and students to propose the best ideas and designs for next-generation mobile tools to help Americans control and shape their financial futures. The Challenge calls for mobile app ideas (IdeaBank) and designs (App Design), with cash prizes awarded to the best submissions. Competitors are encouraged to propose mobile apps that incorporate data to empower consumers, as part of Treasury’s initiative to promote Smart Disclosure. Click here for a 1-page summary of the Challenge.
MyMoneyAppUp competitors who want to take their winning ideas to the next step and develop prototypes may enter the FinCapDev Competition, a complementary competition sponsored exclusively by D2D and CFSI at the conclusion of the MyMoneyAppUp Challenge. Support for prizes and the administration of the Challenge by CFSI and D2D for the MyMoneyAppUp Challenge comes from the Ford Foundation, Omidyar Network, and the Citi Foundation.