Selected NIH Education and Awareness Campaigns
NIH Office of the Director (OD)
OCPL
Clear Communication: A NIH Health Literacy Initiative
Offers materials and resources for professionals to use in reaching
individuals with literacy challenges or individuals with disabilities
and disorders that serve to create obstacles to communication.
Campaign Materials | OD
Website
NIH Institutes
NCI
Clinical Trials Publications
A website and other resources to help educate people about clinical trials.
NCI
Website
Education in Palliative and End-of-Life Care for Oncology
Comprehensive multimedia curriculum in palliative and end-of-life
care for health care professionals caring for patients with cancer.
It consists of lecture text with associated slides, trigger videos,
and commentary.
Campaign Materials | NCI
Website
NEI
National Eye Health Education Program (NEHEP)
Public and professional education campaign focused on early detection
and timely treatment of glaucoma and diabetic eye disease and
appropriate treatment for low vision.
Campaign Materials | NEI
Website
NHLBI
COPD: Learn More Breathe Better
Public and professional awareness campaign about chronic obstructive
pulmonary disease (COPD).
Campaign
Materials | NHLBI
Website
Heart Truth
National awareness campaign for women concerning heart disease,
includes locally sponsored events, dissemination of materials,
and free health screenings. Additionally, the campaign reaches
physicians to raise awareness of the sometimes overlooked vulnerability
of women to heart disease.
Campaign
Materials | NHLBI
Website
National Asthma Education and Prevention Program (NAEPP)
A program that addresses the growing problem of asthma in the United States. Goal is to enhance the quality of life for patients with asthma and decrease asthma-related morbidity and mortality. The NAEPP established the National Asthma Campaign Initiative (NACI) to bring together organizations from local, State, regional, and national levels—to share best practices, pool and direct resources, and identify new directions and learning opportunities, in order to improve asthma control.
Campaign Materials | NHLBI
Website| NACI Website
We Can! (Ways to Enhance Children's Activity & Nutrition)®
A national public education outreach program, focusing on parents, youths and families in home and community settings, designed to help children 8-13 years old maintain a healthy weight through three behavioral objectives: eating right, moving more and reducing screen time.
Campaign
Materials | NHLBI
Website
NHGRI
Family History Initiative
Web-based tool from NHGRI and the U.S. Surgeon General's Family
History Initiative that helps families create a family health
history.
Campaign Materials | NHGRI
Website
National DNA Day
Unique day when students, teachers and the public can learn more
about genetics and genomics.
Campaign Materials | NHGRI
Website
NIA
Go4Life
A national campaign to encourage baby boomers—and their parents—to make exercise and physical activity a regular part of their everyday lives. The interactive Go4Life website features specific exercises, success stories, motivational tips, and nutrition information. Free materials include print publications, an exercise DVD, and online tip sheets.
Campaign
Materials | NIA Website
NIAAA
Underage Drinking Research Initiative
Campaign that addresses variables that influence the progression
to harmful use and abuse of alcohol among children and adolescents.
Designed to intensify research, evaluation, and outreach efforts
regarding underage drinking.
Campaign
Materials | NIAAA
Website
College Drinking: Changing the Culture
Multifaceted education initiative that provides comprehensive research-based
information on alcohol abuse and binge drinking among college
students, including specific recommendations and tools for college
presidents, parents of college and high school students, high
school administrators, and students themselves.
Campaign
Materials | NIAAA
Website
Rethinking Drinking
The Rethinking Drinking initiative includes an interactive Web
site and companion booklet that provide evidence-based information
about risky drinking patterns in U.S. adults, along with support
for cutting back or quitting.
Campaign
Materials | NIAAA
Website
NIAMS
Health Partnership Program
Community-based research initiative initially established in the
Washington, DC metro area with a focus on the African American
and Hispanic/Latino communities.
Campaign
Materials | NIAMS
Website
NICHD
Safe to Sleep
Formerly the Back to Sleep campaign, Safe to Sleep promotes ways of reducing the risk of Sudden Infant Death Syndrome (SIDS) and other sleep-related causes of infant death to parents, family members, child care providers, health care providers, and other caregivers.
Campaign Materials | NICHD
Website
Media-Smart Youth
Interactive after-school nutrition and physical activity education program designed to teach young people ages 11 to 13 about the complex media world around them and how it can affect health.
Campaign Materials | NICHD
Website
Milk Matters
Public health education campaign to promote calcium consumption among tweens and teens, especially during the ages of 11 to 15, a time of critical bone growth.
Campaign Materials | NICHD
Website
National Child and Maternal Health Education Program (NCMHEP)
NCMHEP provides a forum for reviewing, translating, and disseminating new research concerning maternal and child health through a national coalition of federal agencies and prominent provider organizations, patient groups, and other partners. Late preterm birth is one focus area.
Campaign Materials | NICHD
Website
NIDCD
It’s a Noisy Planet. Protect Their Hearing®
Noise-induced hearing loss (NIHL) is preventable. Learn about the
causes and prevention of NIHL so that your tween—and you—can
have healthy hearing for life.
Campaign Materials | NIDCD
Website
NIDCR
Developmental Disabilities and Oral Health
Provides dental professionals in the community with basic information
needed to deliver quality oral health care to people with special
needs, including individuals with physical, mental, and behavioral
challenges.
Campaign
Materials | NIDCR
Website
Cancer Treatment and Oral Health
The publication series "Oral Health, Cancer Care, and You" informs health care providers and patients about steps they can take before, during and after cancer treatment to reduce the risk and impact of these often painful side effects. The series includes materials for oncologists, dentists, and patients.
Campaign
Materials | NIDCR
Website
Oral Cancer: What African American Men Need to Know
This educational campaign provides African American men with information about oral cancer and the importance of detecting the disease early. Campaign materials include a brochure, fact sheet, posters, video, radio PSAs, and widgets.
Campaign
Materials | NIDCR
Website
NIDDK
Celiac Disease Awareness Campaign
National awareness campaign to increase knowledge of celiac disease among health care professionals and the public. The Celiac Disease Awareness Campaign website provides current, comprehensive, science-based information about the symptoms, diagnosis, treatment, and management of celiac disease and offers helpful resources.
Campaign Materials | NIDDK
Website
National Diabetes Education Program (NDEP)
Federally-sponsored initiative that involves public and private partners in efforts to improve the treatment and outcomes for people with diabetes, promote early diagnosis, and prevent or delay the onset of diabetes.
Campaign Materials | NIDDK
Website
Control Your Diabetes for Life
Increasing awareness about the importance and benefits of diabetes
control is the key objective of the "Control Your Diabetes.
For Life." campaign. The campaign includes tailored messages
for the general audience and high-risk populations.
Campaign
Materials | NIDDK
Website
Small Steps. Big Rewards. Prevent type 2 Diabetes
The "Small Steps. Big Rewards. Prevent type 2 Diabetes" campaign,
the first-ever national diabetes prevention campaign, spreads this
important message of hope to the millions of Americans at risk
for the disease, including tailored materials and messages for
those populations at high risk for the disease.
Campaign
Materials | NIDDK
Website
National Kidney Disease Education Program
Works to reduce the burden of chronic kidney disease (CKD) by improving early detection,
facilitating identification of patients at greatest risk for progression to kidney failure, and promoting evidence-based
interventions to slow progression of CKD.
Campaign Materials | NIDDK
Website
Make the Kidney Connection
An initiative of the National Kidney Disease Education
Program that raises awareness among at-risk communities about the
connection between diabetes, high blood pressure and kidney disease
and the importance of screening for kidney disease. The Family
Reunion Initiative encourages African American families
to incorporate kidney health into their family reunion agendas
and Kidney
Sundays encourages African-American faith-based organizations
to include kidney health messages in programs and events.
Campaign Materials | NIDDK
Website
Weight-control Information Network (WIN)
Provides the general public, health professionals, the media, and
Congress with up-to-date, science-based information on weight
control, obesity, physical activity, and related nutritional
issues.
Campaign Materials | NIDDK
Website
Sisters Together: Move More, Eat Better
Sisters Together: Move More, Eat Better is a national initiative
designed to encourage black women and their families to maintain
a healthy weight by becoming more physically active and eating
healthier foods.
Campaign
Materials | NIDDK
Website
Bowel Control Awareness Campaign
National awareness campaign to help patients and health care professionals start the conversation about bowel control problems, also known as fecal incontinence. The Let's Talk about Bowel Control website provides current, science-based information about the symptoms, diagnosis, treatment, and management of bowel control problems and offers helpful resources.
Campaign
Materials | NIDDK
Website
NIDA
Learn the Link
The National Institute on Drug Abuse (NIDA), part of the National
Institutes of Health (NIH), national public service campaign
aims to educate teens on the link between non-injection drug
use and HIV transmission. The campaign features an innovative
television spot blending English and Spanish and a Webisode series
at www.hiv.drugabuse.gov.
Campaign Materials | NIDA
Website
National Drug Facts Week
Building upon its annual Drug Facts Chat Day, when NIDA scientists
chat live with teens in schools around the country, NIDA has
created National Drug Facts Week, a national health observance
for teens that aims to shatter the myths about drugs and drug
abuse. For information about community-based events,
a national drug IQ quiz on the web or to learn how to become a social media partner, go to http://drugfactsweek.drugabuse.gov.
Campaign Materials | NIDA
Website
PEERx
Rx abuse IS drug abuse. NIDA developed PEERx to reach teens
with information about prescription drug abuse and misuse. Focusing
on teen to teen communication, this web site provides science-based
facts, ideas for teachers, and downloads at http://teens.drugabuse.gov/peerx/.
Campaign Materials | NIDA
Website
NINDS
Know Stroke: Know the Signs. Act in Time.
Public education and outreach campaign about the symptoms of stroke
and the importance of getting to the hospital quickly.
Campaign Materials | NINDS
Website
NIH Centers
NCCAM
Time to Talk
Campaign designed to promote open communication between patients
and health care providers concerning comprehensive health care
practices, including the use of CAM.
Campaign Materials | NCCAM
Website
Social Media Links