Materials by Season
Spring Materials
Spring is an inviting and hopeful time of year—the ideal season to revive the public's interest in getting healthy—physically and environmentally.
The It All Adds Up to Cleaner Air spring theme, "care for your car and yourself," encourages drivers to maintain their vehicles, to enjoy the multiple benefits of walking and bicycling instead of driving, and to spread the word.
The spring materials on vehicle maintenance and walking or biking for transportation include:
- Event and Activity Suggestions (DOC, 43K)
- Ideas for promoting the spring tips: care for you car, care for yourself, and spread the word
- Fact Sheet on Vehicle Maintenance (DOC, 32K)
- Tips and statistics you can use "as is" or incorporate into your collateral materials
- Three Simple Steps Flyer (PDF, 547K) (INDD, 1636K)
- For promoting the spring simple steps: Care for you car, care for yourself, and spread the word
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Flash Animation for Year-Round Use
Flash Animation with Spring Theme - Post these on your Web site and e-mail to your network of contacts to promote car maintenance, walking and biking for transportation, trip chaining, and telecommuting
- Online Quiz on Air Pollution
- For you and your partners to post on your Web sites
- Live Read Radio Ad Scripts (DOC, 34K)
- These ads can be easily customized with local information and then taped or read live by community leaders or radio personalities
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Radio Ad—Produced—on Vehicle Maintenance (30-sec, RAM, 1K)
(View the Script)
Radio Ad—Produced—on Vehicle Maintenance (60-sec, RAM, 1K) (View the Script) - Professionally produced radio ads to promote vehicle maintenance and avoiding idling
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Radio Ad—Produced—on Alternate Transportation (30-sec, RAM, 1K)
(View the Script)
Radio Ad—Produced—on Alternate Transportation (60-sec, RAM, 1K) (View the Script) - Professionally produced radio ads to promote walking, bicycling, and mass transit
- Print Ads on Vehicle Maintenance—6.5"x10" (PDF, 102K) (INDD, 1382K)
- Ads promoting vehicle maintenance, for use in advertising and other outreach
- Print Ads on Walking and Biking for Transportation—6.5"x10" (PDF, 134K) (INDD, 1248K)
- Ads promoting walking and biking for transportation, for use in advertising and other outreach
- Bus Shelter Ads on Vehicle Maintenance (PDF, 837K) (INDD, 3154K)
- Ads promoting car maintenance, for use in advertising and other outreach
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Bus Shelter Ads on Walking and Biking for Transportation (PDF, 837K)
(INDD, 3154K) - Ads promoting walking and biking for transportation, for use in advertising and other outreach
- Billboard Ads on Vehicle Maintenance (PDF, 819K) (INDD, 3048K)
- Ads that your partners may want to sponsor
- Billboard Ads on Walking and Biking for Transportation (PDF, 819K) (INDD, 3048K)
- Ads that your partners may want to sponsor
- Press Release Template (DOC, 55K)
- To announce your community's participation in the It All Adds Up spring-theme program
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TV Ad on Vehicle Maintenance (RAM, 1K)
(View the Script)
TV Ad on Vehicle Maintenance in Spanish (MOV, 3676K) (View the Script) - Professionally produced TV ad to promote vehicle maintenance
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TV Ad on Alternate Transportation (RAM, 1K)
(View the Script)
TV Ad on Alternate Transportation in Spanish (MOV, 3641K) (View the Script) - Professionally produced TV ad to promote walking, bicycling, and mass transit
Summer Materials
As the summer days grow warmer and ozone and other air pollutants climb to their highest levels of the year, effective communication with residents—especially drivers—is vitally important to your ongoing air quality outreach and education efforts.
The It All Adds Up summer materials—which encourage drivers to refuel when it's cool, not top off the gas tank and stop at the click, maintain their cars, not idle, keep tires properly inflated, and consider buying or renting a low-emission, fuel-efficient cars.
The summer materials on vehicle maintenance and fueling vehicles properly include:
- Event and Activity Suggestions (DOC, 38K)
- Ideas for promoting the summer tips: proper fueling, vehicle maintenance, and avoiding idling
- Fact Sheet on Proper Refueling (DOC, 34K)
- Tips and statistics you can use "as is" or incorporate into your collateral materials
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Three Simple Steps Flyer in English (PDF, 521K)
(INDD, 1508K)
Three Simple Steps Flyer in Spanish (PDF, 4699K) (INDD, 1508K) - For promoting the summer simple steps (proper refueling and using less gas)
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Flash Animation for Year-Round Use
Flash Animation with Summer Theme - Post this on your Web site and e-mail to your network of contacts to promote proper fueling, fuel efficiency, vehicle maintenance, trip chaining, and telecommuting
- Online Quiz on Refueling and Vehicle Maintenance
- For you and your partners to post on your Web sites
- Live Read Radio Ad Scripts (DOC, 29K)
- These ads can be easily customized with local information and then taped or read live by community leaders or radio personalities
-
Radio Ad—Produced—on Vehicle Maintenance (30-sec, RAM, 1K)
(View the Script)
Radio Ad—Produced—on Vehicle Maintenance (60-sec, RAM, 1K) (View the Script) - Professionally produced radio ads to promote vehicle maintenance and avoiding idling
- Roadtrip Checklist (PDF, 458K) (INDD, 896K)
- Simple steps to consider taking before heading out for a road trip
- Print Ads on Proper Fueling, Vehicle Maintenance, and Avoiding Idling—6.5"x10" (PDF, 190K) (INDD, 1436K)
- Ads promoting proper fueling, vehicle maintenance, and avoiding idling, for use in advertising and other outreach
- "What's Your Air Quality IQ?" Summer Quiz (PDF, 72K) (INDD, 1132K)
- Amusing air quality quiz to distribute at events and in mailings
- Bus Shelter Ads on Vehicle Maintenance (PDF, 396K) (INDD, 1284K)
- Ads that your partners may want to sponsor
- Press Release Template (DOC, 37K)
- To announce your community's participation in the It All Adds Up summer-theme program
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TV Ad on Vehicle Maintenance (RAM, 1K)
(View the Script)
TV Ad on Vehicle Maintenance in Spanish (MOV, 3696K) (View the Script) - Professionally produced TV ad to promote vehicle maintenance
Fall Materials
Fall season means commute routines are back in full swing, making it the perfect time to remind students and employees in your community about the simple steps they can take to reduce traffic congestion and air pollution.
It All Adds Up to Cleaner Air fall messages encourage people to take alternate transportation, such as mass transit, riding a bike or walking instead of driving, and sharing a ride or carpooling.
The fall materials on alternate transportation include:
- Event and Activity Suggestions (DOC, 40K)
- Ideas for promoting the fall tips: take mass transit, bike or walk for transportation, and share a ride or carpool
- Fact Sheet on Alternate Transportation (DOC, 49K)
- Tips and statistics you can use "as is" or incorporate into your collateral materials
- Three Simple Steps Flyer (PDF, 1238K) (INDD, 1470K)
- For promoting the fall simple steps: take mass transit, bike or walk, and share a ride or carpool
(Download the accompanying EPS File) -
Flash Animation for Year-Round Use
Flash Animation with Fall Theme - Post these on your Web site and e-mail to your network of contacts to promote alternate transportation
- Online Quiz on Alternate Transportation
- For you and your partners to post on your Web sites
- DJ Dialogue Suggestions and Vanpool Song (DOC, 41K)
- For radio DJs to stimulate fun conversations among listeners about carpooling
- Live Read Radio Ad Scripts (DOC, 27K)
- These ads can be easily customized with local information and then taped or read live by community leaders or radio personalities
-
Radio Ad—Produced—on Alternate Transportation (30-sec, RAM, 1K)
(View the Script)
Radio Ad—Produced—on Alternate Transportation (60-sec, RAM, 1K) (View the Script) - Professionally produced radio ad to promote walking, bicycling, and mass transit
- Print Ads on Alternate Transportation—6.5"x10" (PDF, 233K) (INDD, 2454K)
- Ads promoting walking, bicycling, and in-line skating for use in advertising and other outreach
- Bus Shelter Ads On Alternate Transportation (PDF, 470K) (INDD, 2436K)
- Ads that your partners may want to sponsor
- Press Release Template (DOC, 33K)
- To announce your community's participation in the It All Adds Up fall-theme program
-
TV Ad on Alternate Transportation (RAM, 1K)
(View the Script)
TV Ad on Alternate Transportation in Spanish (MOV, 3641K) (View the Script) - Professionally produced TV ad to promote walking, bicycling, and mass transit
- Billboard Ads on Alternate Modes (PDF, 65194K)
- Ads that your partners may want to sponsor
Winter Materials
As we head into winter and the holiday season, it is important to inform people that traffic congestion and air quality concerns are still worth thinking about—even if ozone season is months away.
The It All Adds Up messages and materials encourage trip chaining and telecommuting, remind people to reduce stress, save time and money, and help ease traffic congestion and air pollution.
The winter materials on trip chaining and telecommuting include:
- Event and Activity Suggestions (DOC, 34K)
- Ideas for promoting the winter tips: trip chaining and telecommuting
- Activities Suitable for Telecommuting (DOC, 28K)
- Encourage telecommuting with this list of suitable occupations
- Fact Sheet on Trip Chaining and Telecommuting (DOC, 39K)
- Tips and statistics you can use "as is" or incorporate into your collateral materials
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Two Simple Steps Flyer In English (PDF, 835K)
(INDD, 10164K)
Two Simple Steps Flyer in Spanish (PDF, 394K) (INDD, 996K) - For promoting the winter simple steps: trip chaining and telecommuting
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Flash Animation for Year-Round Use
Flash Animation with Winter Theme - Post these on your Web site and e-mail to your network of contacts to promote trip chaining and telecommuting
- Online Quiz on Trip Chaining and Telecommuting
- For you and your partners to post on your Web sites
- Live Read Radio Ad Scripts (DOC, 28K)
- These ads can be easily customized with local information and then taped or read live by community leaders or radio personalities
-
Radio Ad—Produced—on Trip Chaining (30-sec, RAM, 1K)
(View the Script)
Radio Ad—Produced—on Trip Chaining (60-sec, RAM, 1K) (View the Script) - Professionally produced radio ad to promote trip chaining
- Trip Chain Checklist (PDF, 354K) (INDD, 1104K)
- To help plan multiple activities in a single trip
- Holiday Greeting Cards (PDF, 499K) (INDD, 1144K)
- Modeled after the It All Adds Up print ad, "Santa Claus: the original trip chainer" (with permission from the West Michigan Clean Air Coalition and Middle Georgia Clean Air Coalition)
- Tip Sheet on Telecommuting (PDF, 48K) (INDD, 1156K)
- To help workers approach their employers with a telecommute plan
- Flyer on Telecommuting (PDF, 50K) (INDD, 1180K)
- For promoting the benefits of working from home at events and in mailings
- Print Ads on Trip Chaining—4.25"x6.5" (PDF, 1001K) (INDD, 1372K)
- Ads promoting trip chaining, for use in advertising and other outreach
- Print Ads on Trip Chaining and Telecommuting—6.5"x10" (PDF, 3296K) (INDD, 2324K)
- Ads promoting trip chaining and telecommuting, for use in advertising and other outreach
- Bus Side Ads on Trip Chaining (PDF, 6292K) (INDD, 1668K)
- Ads that your partners may want to sponsor
- Bus Side Ads on Telecommuting (PDF, 6043K) (INDD, 2224K)
- Ads that your partners may want to sponsor
- Billboard Ads on Trip Chaining (PDF, 7154K) (INDD, 2080K)
- Ads that your partners may want to sponsor
- Billboard Ads on Telecommuting (PDF, 6827K) (INDD, 1664K)
- Ads that your partners may want to sponsor
- Bus Shelter Ads on Trip Chaining and Telecommuting (PDF, 6765K) (INDD, 3196K)
- Ads that your partners may want to sponsor
- Press Release Template (DOC, 33K)
- To announce your community's participation in the It All Adds Up winter-theme program
-
TV Ad on Trip Chaining (RAM, 1K)
(View the Script)
TV Ad on Trip Chaining in Spanish (MOV, 3673K) (View the Script) - Professionally produced TV ads to promote trip chaining