Travel and Tourism

Travel and Tourism: Attracting More International Visitors to the USA

The Commercial Service helps U.S. tourism companies including promotion bureaus, CVBs, hotels, tour operators, and more to capture international business. We support you through the activities of our Travel & Tourism (T&T) Team comprised of tourism specialists throughout the U.S.

Team members can help you understand global markets, develop international marketing plans, meet buyers at international trade shows, and much more.

Learn more about what we can do for you:

Highlights and Upcoming Events:

Webinar: International Travel & Tourism Markets MEXICO to the United States
Date: Wednesday, February 27, 2013
12:00pm – 1:00pm(EST)
Cost: $50 (USD)
Click here for more details

Showcase USA-Italy Promotional Package
March 3 – 5, 2013 in Milan, Italy
SHOWCASE USA-ITALY is the only marketing event exclusively dedicated to promote Italian tourism towards the United States. At this, the 16th annual edition, U.S. exhibitors will have the opportunity to meet individually with 25-30 major Italian tour operators. This is an ideal event for new-to-market companies, as well as for repeat exhibitors wishing to reconfirm placements with existing clients and find new ones.

Includes:
o Market briefing and sightseeing tour on Sunday, March 3;

o Pre-scheduled one-to-one appointments with Italian tour operators

o Networking reception on Monday evening, March 4, with key tourism industry executives;

o Free participation or brochure distribution at the Visit USA Association Italy’s workshop for travel agents, trade journalists and MICE companies on March 5 (applicable to all exhibitors, except for receptive tour operators).
Sponsorship opportunities also available.

To reserve space or receive more information, please contact: Simonetta Busnelli, Commercial Specialist at U.S. Commercial Service, Milan, Italysimonetta.busnelli@trade.gov or Anastasia Xenias anastasia.xenias@trade.gov
Registration deadline: January 25, 2013

Equitana U.S. Travel Pavilion with the U.S. Commercial Service and Reed Exhibitions.
March 16-24, 2013 at the Exhibition Centre in Essen, Germany
Cost per destination: $600 for catalogue and includes free pre-show market webinar (March 1, 2013 at 12:00pm EST/3:00pm PST), and post-show report, follow up and international media event.

Overview
Minimum of 100 catalogues and one video per participant, additional marketing materials may also be sent (catalogs must arrive in Germany by March 11, 2013 and mailing address will be provided upon registration and payment).

Your destination catalogues will be presented to thousands of targeted potential travelers from around the world at our U.S. Travel Pavilion. One page presentation in the organizer show directory and free logo next to show directory profile. Press release and pavilion media exposure with video presentation to the international press highlighting U.S. destinations. Registration deadline February 15, 2013; Click here for details on this opportunity!

Recorded Webinar: The #1 Tourism Market to the United States - CANADA
Replay available (originally recorded Thursday, December 6, 2012.)
Cost: $25 (Webinar call-in & log-in information will be sent after registration is received.)

A top market to the US, this webinar will cover international arrivals from Canada, U.S. destinations most visited, spending patterns, trends highlighting critical data and market intelligence and practical market entry advice. Click here for more information and to register.

Recorded Webinar: International Travel & Tourism Market Forecast for Travel to the United States 2013 - 2018
Replay available from the originally recorded November 14, 2012 event
Cost: $25 (Webinar call-in & log-in information will be sent after registration is received.)
Click here for more information and to register

Join the U.S. Travel and Golf Education Pavilion at Golf Asia Trade Show in Shenzhen in Southern China November 30-December 2, 2012! Click here for more information.

IFTM Top Resa 2012 in Paris

With the collaboration of the Visit USA Committee France & Brand USA, the Commercial Service of the American Embassy in Paris organized a Brand USA pavilion at IFTM Top Resa on September 18-21 in Paris. IFTM Top Resa is the major travel trade fair in France. The show recorded 27,000 visitors. The USA pavilion hosted 28 exhibitors. The first day of the show, CS France organized a ribbon cutting ceremony in the Brand USA pavilion with Sylvia Pinel, French Minister of Tourism, Jay Gray from Brand USA & Reginald Miller, Minister Counselor of Commercial Affairs at the American Embassy in Paris.

Is there a market you would like to see the Commerce Travel & Tourism Team add to the upcoming webinar list? Send us your country wish list and the Team will work to create future webinars to meet your needs. Want to go one step further? If you have already listened to one of the Team's past webinars, tell us what you liked, or didn't. What can Team members do to improve their webinars? Please send your comments and suggestions to: schermin.smiley@trade.gov.

Celebrating America and its Independence in Honduras!

U.S. Embassy Honduras Fourth of July Celebration, which took place on June 27, 2012 at the U.S. Ambassador's Residence and featured displays for five U.S. cities: Boston, Seattle, New Orleans, Nashville, and Detroit. (In the photo: Pictured from Right to Left: Ambassador Lisa Kubiske; Daniel Kubiske; Porfirio Lobo Sosa, President of the Republic of Honduras; Rossana Lobo, CS Tegucigalpa Senior Commercial Specialist; Marcia Andrade, Commercial Assistant; Kay Gaekel, Embassy Legal Advisor; Danielle Maniscalco, Economic Officer.)

Fifty States in Fifty Days to Discover America
The State Department joins the Department of Commerce in supporting travel and tourism exports with its first such promotional activity, a consumer awareness raising campaign designed to drive traffic to www.discoveramerica.com.

The Fifty States in Fifty Days campaign launches June 1st, 2012 showcasing U.S. states in the order they joined the Union, starting with Delaware, the first state admitted.

Content will focus on national parks and popular attractions, as well as off-the-beaten-path destinations in each of the 50 states - combining images with fun facts and useful information for prospective visitors. The campaign is sure to bolster U.S. government efforts to promote travel under the National Travel & Tourism Strategy and enhance upcoming Commercial Service business to business travel trade events and programs to promote travel & tourism exports. Trade Events

National Travel and Tourism Strategy
Just released! The White House announced the National Travel and Tourism Strategy, charting a new course toward making America a more attractive and accessible destination than ever before. The Strategy sets a goal of drawing 100 million international visitors by 2021, which is expected to generate $250 billion annually in visitor spending by 2012. The strategy also encourages more Americans to travel within the United States. Read more.

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Secretary of Commerce, Mr. John Bryson (center left, second row) with members of the U.S. and Foreign Commercial Service Travel and Tourism Team at International Pow Wow 2012, Los Angeles, CA in April.

Golf America Initiative presents U.S. golf resorts at the 2012 China Golf Show.

Click for more photos from the Golf America Initiative.

Undersecretary of International Trade Administration, Mr. Francisco Sanchez with USFCS Travel and Tourism Team Members at International Pow Wow 2011, San Francisco, CA.

View additional information about inbound travel to the United States.

Learn about U.S. Travel Promotion.