Tell What You Think of Al Roker's Emergency Preparedness PSA

Earlier this week NBC’s TODAY Show debuted four public service ads (PSAs) created pro bono in partnership with the Ad Council, as part of a weeklong series called "TODAY Takes Action." The series features an intimate look at four social issues including Matt Lauer and Fatherhood Involvement, Savannah Guthrie and Hunger Prevention, Natalie Morales and Shelter Pet Adoption, and last but not least, Al Roker and Emergency Preparedness!

"We know from our experience the incredible power of advertising to impact American lives, and I believe these PSAs will play a significant role in raising awareness of these critically important issues, while entertaining audiences" said Peggy Conlon, president and CEO of the Ad Council.

Al personally selected this social issue among the Ad Council's 50 national campaigns and participated in brainstorming sessions with ad agency Leo Burnett to help inform the creative. The segment is designed to encourage Americans to take steps to prepare in advance of emergencies in three steps: 1) Make a kit; 2) Practice drills; and 3) Know your area.

What do you think of Al's PSA? You can watch it on YouTube here!