EITC Awareness Day

The seventh annual EITC Awareness Day on January 25th was another success thanks to all of you who supported the Service's annual effort of reaching the millions of qualified workers to educate them about the EITC and options for free tax return preparation. 

EITC is a boost to individual, families and the communities they live in. Yet, there are millions of workers who miss out each year and that is why this day is so important in reaching the one in five eligible workers who could but do not claim the credit. 

Congressional representatives, state and local officials and community organizations along with W&I Commissioner Peggy Bogadi and Deputy Commissioner Debra Holland and IRS executives and employees leant their support to over 180 local media events nationwide promoting EITC Awareness. These efforts  reached over 1 million people with press, web and radio interviews.  This outreach was complemented by social media including Facebook, twitter, tumblr and more which proved to be explosive in reaching EITC eligible workers.

Again, we thank all those who helped to make this day a success and please continue to encourage eligible taxpayers to File, Claim and Get the Credit they Earned!

Many tools and resources are available to support you:

• PSAs, Video, Audio and Print Files  
• News Releases

• Twitter Messages, Widget and Screen Saver and Badge Graphics

More Resources:

See our Basic Marketing Materials for more products and ideas.--news releases, how to tips on writing a feature story or letters to the editor, and more.

See our Tried and True Tips for keeping taxpayers informed and raising their awareness of this very important credit 

Leslye Baronich, Acting EITC Director, invites you to join us on EITC Awareness Day(mp3 file)     Text of Message

EITC Awareness Day Vision Statement

EITC Awareness Day is a one-day blitz - in mainstream and social media -to reach the broadest possible range of potentially-eligible taxpayers, including taxpayer segments we believe under claim EITC and newly eligible taxpayers

EITC Key Messages

Four of five eligible workers claim and get their EITC.  Don't miss out; see if you qualify at www.irs.gov/eitc   
 
"EITC, you earned it. Now file, claim it , and get it"
 
If you work, EITC can be a boost to you, your family, and your community
 
For working people, Life's a little easier with EITC
 
If you worked and earned under $50,000, find out if you are eligible for EITC

Find out how you can get involved in your community and increase EITC Awareness:

Contact your IRS relationship manager or e-mail us at partner@irs.gov
or,
If you are affiliated with the government, see the Governmental Liason contact page for more information