Earlier today comScore released November mobile market share numbers for the US. Android and iOS continued their gains, with Android picking up some momentum over Apple. Some version of the Android OS is now installed on 53.7 percent of US smartphones. Meanwhile the other smartphone operating systems continued their long slow declines, including Microsoft’s. ComScore’s [...]
January 3, 2013 at 2:46 pm ET by Greg Sterling | Comments (2) | Read Story
Pinterest is now officially in the business of acquisitions. Punchfork, a popular recipe discovery site, has officially been acquired by Pinterest. Punchfork acts and looks similar to Pinterest, but actually pulls more content onto pages specifically around each recipe. According to the official announcement, the Punchfork team will be joining the Pinterest team in their San Francisco headquarters. The Punchfork site, [...]
January 3, 2013 at 12:43 pm ET by Greg Finn | Comment | Read Story
Today is our final round up of our top stories of 2012 with the Marketing Land stories most shared on Facebook. Unlike the top stories shared on Google+ – where our audience clearly preferred Google-related stories – Facebook sharers preferred different kinds of marketing articles, including content marketing, Facebook marketing, using Twitter and other social [...]
January 3, 2013 at 9:00 am ET by Monica Wright | Comment | Read Story
We’ve talked at length about the importance of engaging your Facebook community beyond simply acquiring fans. Page Post ads are a great way to encourage this interaction. If you’re a retailer, consider Facebook Offers, a relatively new type of Page Post that allows brand pages to create coupons and share them exclusively on Facebook. Offers [...]
Website developers are aware of the importance of keywords and the significance of getting the right keywords integrated into their content to produce better organic search results. The fact is, keywords are not only relevant to websites, they are important for app success, too. If you are creating a mobile app, it is vital that you [...]
Well, it’s that time of year again: time to squeeze in every little bit of revenue before the 2012 books close; time to take every last day of vacation before they magically disappear at the stroke of midnight on December 31st; and, perhaps most importantly, it’s that time of year when a whole host of year-end [...]
I believe display advertising is actually in its infancy. There are powerful dynamic variables at work that are creating major challenges for the advertising technology industry at large. Depending on the vendor, its technology stack and its level of commitment to legacy beliefs, this is either a problem that is of concern or the opportunity [...]
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