Social Login reduces the barriers to register and login to your site, allowing users to authenticate their identities using a preferred social network account. It’s proven to increase registration rates by as much as 90% and provides permission-based access to rich, first-party user data so you can create a completely personalized user experience.
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Social Login simplifies connections to social network APIs, offering a single, powerful API that is easy to work with and saves hours of development time. It also automatically normalizes social data into a uniform field structure and nomenclature, so returned data can easily be stored.
Social Login is automatically updated to support changes to social network APIs. Gigya monitors frequent social network changes and maintains an up-to-date API, so you can be sure Social Login is always running smoothly, and with the most recent capabilities.
Social Login gives your users the option to link an existing site account with one or more social accounts. When returning to your site, users will be able to login with more flexibility, and with all of their information in one place.
With client side APIs, REST APIs, server-side SDKs, and mobile SDKs for iOS and Android, Social Login allows developers to work with the programming architecture they are most familiar with.
There are countless opportunities to personalize your site with Social Login. It’s easy to greet users by name, display profile photos, recognize returning users, and create customized experiences from the moment a user first registers.
Social Login eliminates the need for users to fill out tedious registration forms and remember yet another username and password combination in order to access your site. Instead, users will be able to login with one click, and your business will benefit from reduced forgotten password and username retrieval support.
When users authenticate via Social Login, they give your app permission to access rich, first-party social data. Detailed profile information such as interests, demographics, education, social connections, work history, and more can easily be stored in your own database, or automatically stored via Identity Storage – Gigya’s dynamic, cloud-hosted database. As users opt-in to marketing via Social Login you can:
- Deliver hyper-relevant content
- Create highly targeted email marketing campaigns
- Surface friend activity by leveraging a user’s social graph
- Target influential and high-intent users
