Social Data Demystification & Best Practice
![](https://webarchive.library.unt.edu/web/20130128032826im_/http://www.iab.net/media/image/social-data-340x.jpg) |
Site Tagging
![](https://webarchive.library.unt.edu/web/20130128032826im_/http://www.iab.net/media/image/sitetagging.jpeg) |
Political Data
![](https://webarchive.library.unt.edu/web/20130128032826im_/http://www.iab.net/media/image/2012-Elections-Campaign-Strategyx340.jpg) |
Data Management Platform Whitepaper
![](https://webarchive.library.unt.edu/web/20130128032826im_/http://www.iab.net/media/image/whitepaper-single.jpg) |
IAB Attribution Primer
![](https://webarchive.library.unt.edu/web/20130128032826im_/http://www.iab.net/media/image/attribution-thumb.jpg) |
Digital Attribution Comes of Age
![](https://webarchive.library.unt.edu/web/20130128032826im_/http://www.iab.net/media/image/whitepaper-single-attribution.jpg) |
Data Driven Advertising—
A Simplified Resource on How Data is Used to Serve Ads
![](https://webarchive.library.unt.edu/web/20130128032826im_/http://www.iab.net/media/image/data-thumb.png) |
Data Segments & Techniques Lexicon
![](https://webarchive.library.unt.edu/web/20130128032826im_/http://www.iab.net/media/image/lexicon-document-thumb-shadow-320.jpg)
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The Emerging Marketing Data Use Cases
![](https://webarchive.library.unt.edu/web/20130128032826im_/http://www.iab.net/media/image/tabletbuyersguide-document-thumb-shadow.jpg)
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Data Usage & Control Primer
![](https://webarchive.library.unt.edu/web/20130128032826im_/http://www.iab.net/media/image/usage-document-thumb-shadow-320.jpg)
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