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IAB and MMA Release "Mobile Phone Creative Guidelines" For Public Comment
New 2012 Mobile Shoppers Study
Mobile Web Advertising Measurement Guidelines for public comment
Read Joe Laszlo's latest ClickZ article on Responsive Design
IAB Releases Final Version of MRAID 2.0 to Drive the Mobile Advertising Ecosystem to Scale
Read about MRAID 2.0 in Mobile Marketer
IAB releases Mobile Rich Media Ad Interface Definitions 2.0 (MRAID) for public comment
Read Anna Bager's latest ClickZ article on Mobile Gaming
Read about IAB Mobile @ Cannes 2012
2011 Competition Winners: Mobile Rising Stars Ad Units
Global Mobile Advertising Market Valued at $5.3 Billion (€3.8 Billion) in 2011
New Mobile Phone Video Diaries
New 2012 Mobile Shoppers Study
Mobile and the Movies - New IAB Study
Responsive Design and Ad Creative: An IAB Report
Mobile Devices Make Back-to-School Less Stressful for Moms: New IAB/Meredith’s Parents Network Study
2012 Olympic Games Go Mobile: United Kingdom vs. United States
Mobile’s Role in a Consumer’s Media Day
The Mobile Phone Shopping Diaries
Mobile Center Member Spotlight
charity: water has one simple goal – to bring clean water to those who don't have it.
On August 21, charity: water launched their biggest fundraising effort of the year known as the September Campaign: http://www.charitywater.org/september
One of the IAB's Mobile Center board members, Amy Vale from Mojiva, is also a digital advisory member for charity: water. Mojiva is donating mobile media inventory to the September campaign and is looking for her fellow digital advertising colleagues to donate any media that can be spared to help raise awareness, or to simply share this link on personal or company social channels: http://www.charitywater.org/september
To donate inventory, or for questions on how to get involved, email Amy at avale@mojiva.com
Board of Directors
John Cantarella, Time Inc.
Badal Choudhari, Yahoo!
Kevin Conroy, Univision
Jennifer Creegan, Microsoft
Asher Delug, Airpush
Barbara Healy, Tribune Company
Chris LaSala, Google
Alex Linde, The Weather Channel
Maria Mandel, AT&T
Tony Nethercutt, Mojiva
Greg Schwartz, Zillow, Inc.
Mandar Shinde, AOL
Mollie Spilman, Millennial Media
Kevin Wassong, LIN Mobile
Michael Zimbalist, New York Times
Board Membership
Supporting Membership
For further information on the Mobile Marketing Center of Excellence please contact Yolanda Brown at Yolanda@iab.net