Mobile
- *NEW* IAB and MMA Release "Mobile Phone Creative Guidelines" For Public Comment
- *NEW* New Mobile Phone Video Diaries
- *NEW* Mobile Rising Stars Ad Units
- *NEW* Tap into Mobile
- *NEW* Mobile Local Buyer's Guide
- *NEW* Global Mobile Advertising Market Valued at $5.3 Billion (€3.8 Billion) in 2011
- Multiscreen Marketer Study
- Screens to the Nth Study
- Mobile Shoppers: Ubiquitous Data Spawns Savvier Consumers
- Mobile Advertising Overview: A Platform Status Report
- Mobile Buyer’s Guide
- Mobile Richmedia Ad Interface Definitions (MRAID) Information
- Mobile Web Advertising Measurement Guidelines
- Prevailing Mobile In-Application Advertising Formats
- State of Mobile Measurement
- IAB Tablet Buyer’s Guide