December 20, 2012
IAB Report on Ad Engagement Serves as Industry Catalyst for Defining Core Digital Engagement Metrics |
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December 19, 2012
Internet Advertising Revenues Hit Historic High in Q3 2012 at Nearly $9.3 Billion, Rising 18% Over Same Period Last Year, According to IAB |
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December 13, 2012
Nearly Two-Thirds of Mobile Phone Video Usage Happens at Home, Providing Cross-Media Opportunities for Marketers, According to IAB Mobile Study |
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November 29, 2012
IAB Releases Site Tagging Best Practices for Public Comment, to Alleviate Industry-Wide Complexities |
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November 26, 2012
Second Annual Digital Content NewFronts Announced for April 29 – May 3, 2013 |
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November 20, 2012
IAB Unveils Second Annual List of Top Mobile Shopping Savvy U.S. Cities |
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November 19, 2012
IAB Releases SafeFrame 1.0 for Public Comment, Specifications will Power ‘Viewable Impression’ Measurement Standards |
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November 19, 2012
Updated Mobile Web Advertising Measurement Guidelines Released for Public Comment by IAB, MMA and MRC |
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November 14, 2012
Viewable Impression Advisory from MRC |
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November 12, 2012
Data Management Platforms Poised to Become Scalable Solution to ‘Big Data’ Challenges, According to IAB & Winterberry Group |
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October 11, 2012
Internet Ad Revenues Rise to Historic $17 Billion in First Half 2012, Up 14% Over Half-Year 2011, According to IAB |
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October 10, 2012
Data Shows Tremendous Opportunity for Marketers to Reach U.S. Hispanics Through Digital Channels, According to IAB & BIGinsight |
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October 9, 2012
IAB Supports Consumer Control over Internet Ad Experiences, Says Machine-Driven ‘Do-Not-Track’ Systems Limit Users’ Freedom of Choice |
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October 2, 2012
2012 IAB MIXX Award Winners Announced |
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October 2, 2012
IAB Research Shows Digital Media on the Upswing for Election 2012, Political Strategists Predict Bigger Spends in Future National Elections |
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October 2, 2012
IAB Expands QAG – ‘Quality Assurance Guidelines’ – to Include All Buyers & Sellers of Digital Media, Delivering Brand Safety Across Digital Transactions |
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October 2, 2012
Mobile Screens Have Strong Influence on Male Moviegoers, According to Groundbreaking Research from IAB & InMobi |
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October 1, 2012
Research on IAB Rising Stars Display Ad Units Shows Big Lift Across Core Interactive Metrics |
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October 1, 2012
Ad-Supported Internet Responsible for 5.1 Million U.S. Jobs, Contributes $530 Billion to U.S. Economy in 2011 Alone, According to IAB Study |
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September 27, 2012
IAB Releases Final Version of MRAID 2.0 to Drive the Mobile Advertising Ecosystem to Scale |
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September 19, 2012
Collective Requires Entire Sales Team to Secure IAB Digital Media Sales Certification, Marking First Company-Wide Commitment to the Program |
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September 13, 2012
IAB Analysis Shows Travel-Seeking Audience Spending More Time Online & Having Stronger Mobile Usage Habits than Average Americans |
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September 6, 2012
Pioneers of Digital Election Strategies to Take the Stage at IAB’s 2012 MIXX Conference & Expo |
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September 5, 2012
Co-Op Advertising Presents Untapped Financial Opportunity for the Interactive Marketing Ecosystem, According to IAB & Local Search Association |
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August 29, 2012
Smartphones Are a Smart Choice for Moms During Back-To-School, with 85% Agreeing that the Devices Make the Season Less Stressful, According to Research from IAB & Meredith’s Parents Network |
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August 21, 2012
IAB Announces 2012 MIXX Awards Finalists |
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August 2, 2012
IAB Names Michael Theodore Vice President, Training & Development, Newly Created Position Builds on Success of IAB Digital Media Sales Certification Program |
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July 16, 2012
IAB Mobile Rising Stars Ad Unit Specifications Open for Public Comment |
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July 16, 2012
Tablets & Smartphones Generate Strong Ad Engagement, According to IAB Mobile Research |
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July 11, 2012
IAB Releases MRAID 2.0 for Public Comment: Updated ‘Mobile Rich-Media Ad Interface Definitions’ Propels the Mobile Ad Serving Ecosystem Forward |
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June 21, 2012
Innovative Attribution Models Shift How Media Is Bought and Sold, Says Proprietary IAB Research |
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June 21, 2012
IAB Names Google’s Jonathan Bellack & Rubicon Project’s Jay Sears as Advertising Technology Council Co-Chairs |
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June 18, 2012
Nick Law to Serve as First Chair for IAB MIXX Awards, to be Joined by a Jury of 31 Luminaries |
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June 11, 2012
Internet Advertising Revenues Set First Quarter Record at $8.4 Billion |
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June 7, 2012
IAB Unveils ‘Tap into Mobile’ to Help Business Maximize Digital Impact in the Mobile Age |
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June 6, 2012
Global Mobile Advertising Market Valued at $5.3 Billion (EUR 3.8 Billion) in 2011 |
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June 5, 2012
IAB Secures Two Billion Impressions for ‘Your AdChoices’ Consumer Education Campaign |
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May 31, 2012
IAB’s Randall Rothenberg to Moderate Historic All-Day Mobile Forum at Cannes Lions International Festival of Creativity |
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May 17, 2012
Convenience & Mobile Ads Rank as Top Drivers of Mobile Phone Shopping Activities, According to Study by IAB Mobile Marketing Center of Excellence |
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May 16, 2012
Digital Devices Drive Multitasking & Multiscreen Advertising Opportunities, According to Two New Studies from IAB |
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May 16, 2012
IAB Launches Digital Media Sales Certification to Set New Professional Benchmark for the Interactive Advertising Industry |
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April 18, 2012
Internet Ad Revenues Hit $31 Billion in 2011, Historic High Up 22% Over 2010 Record-Breaking Numbers |
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April 10, 2012
IAB Releases New ‘Video Suite’ Featuring Critical Updates to Key Specs - VAST & VPAID - and New Protocol, VMAP |
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April 10, 2012
IAB Launches New Rising Stars Competition to Reinvent Digital Video Advertising with Scalable Brand-Friendly Canvases |
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February 28, 2012
IAB Analysis Shows Digital Media are a Vital Influence on Consumer Electronics Purchases |
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February 28, 2012
IAB Opens the Hood on Digital Advertising to Present a Transparent, Simplified View of How Data is Used & Shared |
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February 28, 2012
IAB to Establish Ad Technology Council |
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February 27, 2012
IAB Reveals Winners of First-Ever ‘Mobile Rising Stars’ Competition |
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February 26, 2012
IAB Names Winners of Annual Sales & Service Excellence Awards |
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February 26, 2012
IAB Releases New Standard Ad Unit Portfolio |
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February 26, 2012
NBCUniversal’s Peter Naylor Helms IAB Board of Directors as New Chairman |
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February 26, 2012
Fifth IAB Annual Leadership Meeting Draws Digital Industry Luminaries |
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February 23, 2012
IAB Opens Public Comment Period for Updated ‘Video Player Ad-Serving Interface Definition’ - VPAID v2.0 |
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February 16, 2012
Chinese Digital Media Giants Add Global Perspective to IAB Annual Leadership Meeting |
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February 14, 2012
IAB Releases Guidelines for the Conduct of Ad Verification |
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February 2, 2012
IAB’s First-Ever Mobile Sports Savvy Index Has Patriots Fans Edging Out Giants Fans in Digital Usage on Mobile Devices |
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January 17, 2012
New IAB Study Reveals ‘Data Divide’: Early Adopter Marketers Leverage Cutting-Edge Opportunities in Marketing Data, But Barriers Remain to Broader Use of New Practices |
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December 21, 2011
IAB Promotes David Doty to Executive Vice President |
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December 7, 2011
IAB Reveals First-Ever List of Top Mobile Shopping Savvy U.S. Cities |
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November 30, 2011
Q3 ’11 Internet Advertising Revenues Up 22% from Year Ago, Climb to Nearly $7.9 Billion, According to IAB and PwC |
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November 7, 2011
IAB Updates Rich Media Creative Guidelines, Reflecting Rapid Adoption of Highly Engaging Interactive Formats by Brand Advertisers |
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November 7, 2011
IAB Announces Industry Adoption of Impression Exchange Solution to Combat Billing Obstacles |
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November 3, 2011
IAB Releases Ad Verification Conduct Guidelines |
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November 2, 2011
IAB Advances Data Demystification, Releases Lexicon of Universal Data Segments & Techniques |
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October 20, 2011
IAB Drives Mobile Marketplace Forward: Mobile Marketing Center of Excellence Releases Official Protocol for Creating In-App Ads |
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October 4, 2011
2011 IAB MIXX Awards Winners Announced |
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October 4, 2011
IAB Rising Stars Ad Units Generate New Levels of Consumer Engagement with Display |
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October 4, 2011
Michael Lebowitz, Big Spaceship Founder & CEO, Named New Chair of IAB Agency Advisory Board |
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October 3, 2011
First Tablet Buyer’s Guide Released by IAB for U.S. Mobile Marketplace, Another Step in Driving Mobile Forward |
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October 3, 2011
IAB Calls on Mobile Industry to Come Together to Create Common Standards for Research on Mobile Audience and Ad Effectiveness |
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September 28, 2011
Internet Ad Revenues at Nearly $15 Billion in First-Half 2011,
Up 23%, Second Quarter 2011 Breaks Record Again |
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September 26, 2011
Major New Research from Nine Key Industry Stakeholders to Premiere at IAB MIXX Conference 2011 |
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September 19, 2011
3MS Initiative Releases Five-Part Digital Marketing Measurement Solution |
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September 7, 2011
IAB Brings Scale To Mobile: Mobile Marketing Center of Excellence Issues Guidelines for Creating In-App Ads |
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August 15, 2011
IAB Opposes New Web Domain Program From ICANN |
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August 3, 2011
2011 IAB MIXX Awards Finalists Revealed |
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August 1, 2011
Affluents Most Active Online, View and Recall Digital Ads More Than Other Consumers |
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July 28, 2011
IAB MIXX 2011 to Explore Storybuilding in the Digital Age |
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July 20, 2011
ANA and 4A’s Call on their Memberships to Adopt the IAB Impression Exchange Solution |
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July 18, 2011
IAB Calls on Marketing Ecosystem to Deliver Ad-Unit Innovation in Mobile Platforms |
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July 18, 2011
New IAB Survey of 300 Brand Marketers Shows Rapid Rise in Mobile Budgets |
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July 13, 2011
IAB Unveils Best Practices for Conducting Online Ad Effectiveness Research |
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June 29, 2011
IAB Announces Opening of the ‘IAB Ad Lab,’ New Meeting Center Devoted to Innovation, Collaboration & Education in Digital Advertising |
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June 27, 2011
Leading Agency Creatives, Marketers, Publishers Converge to Judge IAB International MIXX Awards 2011 |
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June 13, 2011
Leading Marketers, Agencies and Publishers Agree on Ground-Breaking Guiding Principles of Digital Measurement |
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June 8, 2011
IAB Rising Stars Early Adopters Include Three Dozen Blue-Chip Brands & Dozens of Major Web Sites |
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June 3, 2011
IAB Spotlights ‘The Future of Display’ and What it Takes to Build Brands Online at Innovation Days @ Internet Week on June 8 & 9 |
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May 26, 2011
Internet Advertising Revenues Hit $7.3 Billion in Q1 ’11
Highest First-Quarter Revenue Level on Record According to IAB and PwC |
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May 25, 2011
IAB Brings 56 Small Internet Publishers to Capitol Hill to Tell the Stories of Their Businesses to Congress and the Senate |
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April 27, 2011
IAB Mobile Marketing Center of Excellence Announces Aggressive 2011 Agenda and Six New Supporting Member Companies |
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April 13, 2011
IAB Reports Full-Year Internet Ad Revenues for 2010 Increase 15% to $26 Billion, a New Record |
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April 4, 2011
Majority of Marketers and Agencies Surveyed in New IAB Study Plan to Increase Digital Video Advertising Spend |
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April 4, 2011
IAB Launches First and Only Quality Assurance Certification for Ad Networks & Exchanges |
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March 1, 2011
IAB and Mobile Marketing Association Establish Standard Methodology for Measuring Mobile Web Ads |
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March 1, 2011
New IAB Survey: Digital Ad Executives Recognize Need to Improve “Interactive Ad IQ” to Drive More Revenue |
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February 28, 2011
IAB Announces Winners of ‘Rising Stars’ Competition;
New Brand-Friendly Ad Formats Aim to Spur Greater Creativity in Interactive Advertising |
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February 28, 2011
IAB Launches Data Council, Call to Action for Members |
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February 28, 2011
IAB, ANA & 4A’s Join Forces to “Make Measurement Make Sense”—Leading Trade Groups Take on Top Industry Challenge |
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February 27, 2011
IAB Announces Winners of Annual Sales & Service Excellence Awards |
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February 27, 2011
IAB Announces Eleven New Board Members |
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February 27, 2011
Digital Media’s Leading Trade Group Takes Self-Regulation to a New Level |
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February 27, 2011
Leaders of Digital Advertising & Marketing Converge as
IAB Annual Leadership Meeting Convenes |
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February 22, 2011
Randall Rothenberg Reappointed President & CEO of IAB |
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February 1, 2011
Bob Carrigan Elected New Chairman of IAB Board of Directors |
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December 13, 2010
IAB Management Changes Announced |
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December 10, 2010
IAB Creates General Counsel Office, Promotes Three Executives |
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December 9, 2010
IAB Launches Mobile Marketing Center of Excellence |
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November 17, 2010
$6.4 Billion in Q3 2010 Sets New Record for Internet Advertising Revenues |
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November 9, 2010
IAB and Mobile Marketing Association Announce “Mobile Web Advertising Measurement Guidelines” |
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October 12, 2010
Internet Ad Revenues Break Records, Climb to More Than $12 Billion for First Half of ’10 |
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October 4, 2010
Major Marketing / Media Trade Groups Launch Program to Give Consumers Enhanced Control Over Collection and Use of Web Viewing Data for Online Behavioral Advertising |
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September 28, 2010
2010 IAB MIXX Awards Winners Announced |
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September 28, 2010
IAB Committees and Councils Transform Digital Marketing Landscape Through Groundbreaking Initiatives and Studies |
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September 28, 2010
“Digital Audio Advertising Overview” Released by IAB |
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September 27, 2010
IAB Calls for Creative Revolution in Ad Formats |
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September 27, 2010
“Targeting Local Markets,” New IAB Interactive Advertising Guide Premieres at MIXX 2010 |
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September 14, 2010
Digital Media’s Best and Brightest Headline IAB’s MIXX 2010 |
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August 23, 2010
IAB’s 2010 MIXX Awards Finalists: An Impressive Roster of Achievement |
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August 18, 2010
IAB Applauds the First Ad Networks and Exchanges to Commit to Self-Certification |
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August 5, 2010
IAB Releases Industry's First Independent Review of Online Site Intercept Studies |
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August 2, 2010
New IAB Research Confirms Digital's Place in Optimal Marketing Mix |
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July 22, 2010
IAB Tells Congress that Privacy Bills May Harm Business and Consumers |
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July 19, 2010
IAB Highlights Mobile Advertising’s Leading Edge |
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June 24, 2010
IAB Releases “Networks & Exchanges Quality Assurance Guidelines” |
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June 16, 2010
IAB Long Tail Alliance Descends on Nation’s Capital Once Again |
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June 9, 2010
Leaders From Across Interactive Industry Assemble to Judge IAB MIXX Awards 2010 |
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June 8, 2010
IAB Launches First-Ever Tablet Task Force |
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June 8, 2010
IAB Enriches Educational Offering With Launch of On-Demand Training |
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May 24, 2010
IAB Forms Multicultural Council |
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May 20, 2010
IAB Unveils Innovation Days @ Internet Week; Content Anywhere, Everywhere Takes Center Stage |
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May 13, 2010
Internet Advertising Revenues Hit $5.9 Billion in Q1 ’10, Highest First-Quarter Revenue Level On Record |
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May 10, 2010
IAB Opens West Coast Office |
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May 3, 2010
IAB Increases Transparency in the Use of Data in the Interactive Advertising Industry; Releases “Data Usage & Control Primer: Best Practices & Definitions” |
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April 14, 2010
IAB and NAI Release Technical Specifications for Enhanced Notice to Consumers for Online Behavioral Advertising |
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April 7, 2010
Internet Ad Revenues Reach Record Quarterly High of $6.3 Billion in Q4 ’09 |
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March 12, 2010
IAB Hosts Interactive Advertising’s First-Ever Ad Verification Summit |
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February 22, 2010
IAB and 4A’S Release Finalized “Standard Terms and Conditions Version 3.0” for the Interactive Industry |
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February 22, 2010
IAB Unveils “Social Media Buyer’s Guide,” A How-To Primer for Marketers and Agencies |
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February 22, 2010
IAB Unveils “An Interactive Television Advertising Overview” |
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February 22, 2010
IAB Networks & Exchanges Committee Develops Guidelines and Proposes Compliance Program |
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February 22, 2010
IAB Announces Winners of Annual Sales and Service Excellence Awards |
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February 21, 2010
Digital Leaders Converge at 2010 IAB Annual Leadership Meeting |
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February 8, 2010
IAB Kicks Off Members’-Only Online Resource With New “Seller's Guide” Series |
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January 21, 2010
IAB Launches New Event Series With a Singular Focus— Case Studies of Groundbreaking Interactive Campaigns |
