IAB Internet Advertising Revenue Report conducted by PricewaterhouseCoopers (PWC)

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The IAB’s Internet Advertising Revenue Report, a survey conducted independently by PricewaterhouseCoopers, is released in full twice a year, to coincide with the collection of half-year and full-year data. At the end of the first and third quarters, the IAB releases via press release estimated, top-line reports. The results reported are considered the most accurate measurement of Internet/online advertising revenues since the data is compiled directly from information supplied by companies selling advertising online. All-inclusive, the report includes data reflecting online advertising revenues from Web sites, commercial online services, Email providers, as well as other companies selling online advertising.

2002

Jun 2003 Read the Full Year Report 370k
Sep 2002

Read the Half Year Report 370k

2001

Jun 2002 Read the Full Year Report 373k
Dec 2001 Q3 '01 Results 441k
Sep 2001

Read the Half Year Report 370k

2000 - 1996

IAB Internet Advertising Revenue Report
2000 Fourth-Quarter Results and Full-Year Highlights  (649k pdf)
(April 2001) 

IAB Internet Advertising Revenue Report
2000 Third-Quarter Results  (453k pdf)
(December 2000)

IAB Internet Advertising Revenue Report
2000 Second-Quarter Results  (448k pdf)
(October 2000)

IAB Internet Advertising Revenue Report
2000 First-Quarter Results  (479k pdf)
(August 2000)

IAB Internet Advertising Revenue Report
1999 Full Year Results  (573k pdf)
(April 2000)

IAB Internet Advertising Revenue Report
1999 Third-Quarter Results  (906k pdf)
(January 2000)

IAB Internet Advertising Revenue Report
1999 Second-Quarter Results  (878k pdf)
(November 1999)

Second Quarter 1999 Online Ad Revenues Soar to Nearly $1 Billion 
November 3, 1999

IAB Internet Advertising Revenue Report
1999 First Quarter Results  (436k pdf)
(September 1999)

First Quarter 1999 Internet Advertising Revenues Double Over First Quarter 1998 
August 17, 1999

Internet Advertising Revenues More than Double in 1998
May 3, 1999

Internet Advertising Revenues Exceed $ 1 Billion for the First Time 
February 9, 1999

(IAB) Announces Second Quarter 1998 Advertising Revenue Results 
October 28, 1998

Internet Advertising Bureau (IAB) Announces First Quarter 1998 Advertising Revenue Reporting Program Results
June 17, 1998

Internet Advertising Sees Breakthrough Year in 1997 
April 6, 1998

Internet Advertising Bureau Announces Third Quarter Advertising Revenue Reporting Program
December 11, 1997

Internet Advertising Bureau Announces Second Quarter Ad Revenue Reporting Program Results 
October 7, 1997

Internet Advertising Bureau Announces First Quarter Advertising Revenue Reporting Program Results
June 12, 1997

Internet Advertising Bureau Announces 1996 Advertising Revenue Reporting Program Results 
March 25, 1997

Internet Advertising Bureau Announces First Round Results of Ad Revenue Sales Reporting Program 
December 11, 1996

(All PDF documents are Quarterly Surveys Conducted by PricewaterhouseCoopers and Sponsored by the Interactive Advertising Bureau (IAB))

Contact:
Laura Goldberg
(347) 683-1859
laura.goldberg@iab.net