Committees
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Working group on Digital Audio Tagging
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Working group to establish Audio Impression definition
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Update of Audio Ecosystem Overview
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Audio Agency Day planning underway
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Next meeting: February 18, 2013
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Bob Felsenthal, VP/Publisher B2B Magazine-Crain and Michael Friedenberg, CEO, IDG Enterprise are the new committee co-chairs
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2013 agenda discussed at Q1 Committee meeting. Call for participants on Best Practices Working Group, and for blog post contributors on subject of B2B/Paid, Owned, Earned
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Next meeting: May 16, 2013
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Rising Stars Digital Video submissions under review by Technical Operations Board
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In-image advertising discussions taking place
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Video Suite education initiative is ongoing
more...
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"Games. Everybody Plays" video in development by working group
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IAB at SXSW. Co-Chairs Joy Taylor (EA) and Kym Nelson (IGN) will represent the IAB Games Committee
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Buyer's Guide Update working group accepting volunteers
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Speaker submissions for Games Agency Day, "Everybody Plays," being accepted in Q2
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Next meeting: February 13, 2013 @ AppNexxus Theater in NYC. Annual agenda to be set then
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Completed IAB Terms & Conditions 3.0
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Updating commitee documents such as Email Monetization Strategies
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2013 agenda being developed
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Audience Reach Measurement Definitions are in final review phase
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QAG 2.0 Taskforce is developing project plan for Guidelines update
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QAG Effectiveness survey is in market
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QAG Agency Day planned for January 2013
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IAB and JEGI Social Media Ecosystem Report released October 22, 2012
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Social Media Week Chicago took place in September 2012. IAB session titled, “What’s So Funny About Paid, Owned, Earned?” hosted by The Onion. Speakers included The Onion. Ladies & Gentleman, Bluefin Labs, Local Response, Miller/Coors and Havas. Was a Top 10 trending hashtag for the week
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POV on Paid, Owned and Earned Initiative - IAB invites you to share opinions, thoughts, questions and research regarding the relationship of Paid to Owned to Earned via the Twitter hashtag #IABPOEM. View Randall Rothenberg’s thoughts here
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Committees blog series: submit ideas for #IABPOEM to susan@iab.net
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Social Media Week NY: Social Media Author's Roundtable, February 19th, 4-5pm ET. Sold out
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Social Media Agency Day NYC planned for April 3rd. Theme: "Planning for Real Time." Speaker submissions now being accepted
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Next meeting: In lieu of a formal meeting, the IAB will host a brunch on Sunday, March 10th in Austin, TX during SXSW. Please let us know if your company will be there
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Councils
The newly formed Ad Technology Advisory Board announces the first six working groups of the Ad Technology Council:
Next meeting of the Ad Technology Council: January 31, 2013 in NYC
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Ecosystem Mapping
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New: Attribution Working Group
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New: Data Integrity and Quality Program
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Data Driven Advertising Website revealed at the IAB Annual Leadership Meeting
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IAB study reveals 'Data Divide', showcases emerging approaches and identifies key challenges
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IAB Data Segments & Techniques Lexicon Released
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Addressing misinformation around data gathering and usage through marketer and agency education
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Defining and mapping the different kinds of data that can be collected through media buying
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Created a data lexicon: common definitions and terms for data segmentation and data sources
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Next meeting: February 14, 2013 in NYC
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Collaborated with Research Council on Hispanic Consumers & Digital Media
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African American Working Group working with Nielsen and comScore on research that seeks to improve measurement of AA households
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Sales Award working group meeting to determine 2012 Award recipients be announced at the IAB Annual Leadership Meeting in February 2013
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Working group formed to vet an Online Sales/Media Kit being developed with Fusebox
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Town Hall forums taking place throughout the year
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Focusing on three key initiatives in 2012: KPI & Metrics, Compensation and Accounts & Receivable
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Working on creating a Compensation Subgroup for Q4 2012
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Collecting results of a Q2 2012 survey for the Accounts Receivable Subgroup
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