Stay up to date with the latest data in interactive advertising with research and analysis from PricewaterhouseCoopers, Bain, Booz & Company and more.
Political Adverting Goes Digital
“Digital Hispanic Consumer” report, based on data from BIGinsight™
Economic Value of the Advertising-Supported Internet Ecosystem - New IAB Study
IAB Internet Advertising Revenue Report for Full Year 2011
The Path to Consumer Electronics Purchases
IAB 2011 Year End Internet Audience Trend Report
IAB Internet Advertising Revenue Report conducted by PricewaterhouseCoopers (PWC)
Mobile Shoppers: Ubiquitous Data Spawns Savvier Consumers
State of Mobile Measurement
JWT: An Exploration of Channels
Affluent Consumers in a Digital World
Marketer Perceptions of Mobile Advertising
IAB Best Practices for Conducting Online Ad Effectiveness Research
IAB Mobile Media Survey Report: How are you Selling Mobile Advertising? *Members Only*
An Inside Look at Demand Side Perceptions of Digital Video Advertising
November 2010 Internet Audience Trend Report
An Evaluation of Methods Used to Assess the Effectiveness of Advertising on the Internet
Building Brands Online: An Interactive Advertising Action Plan from Bain & Company
IAB Seller's Guide: Automotive Industry
Economic Value of the Advertising Supported Internet Ecosystem
Bain/IAB Digital Pricing Research
Marketing & Media Ecosystem 2010
Industry Stats & Data by eMarketer
2009 IAB Interactive Advertising Outlook Presentation
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