Support Grows for Roe v. Wade

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An abortion-rights supporter and an opponent debated in Washington last January on the anniversary of the Roe v. Wade decision.

Seven in 10 Americans believe Roe v. Wade should stand, according to new data from a Wall Street Journal/NBC News poll, as the landmark Supreme Court abortion-rights ruling turns 40 on Tuesday.

Seven in 10 Americans believe Roe v. Wade should stand, the most since 1989, according to data from a WSJ/NBC News poll, as the landmark Supreme Court abortion-rights ruling turns 40 on Tuesday. WSJ's Louise Radnofsky reports. Photo: Getty Images.

That is the highest level of support for the decision, which established a woman's right to an abortion, since polls began tracking it in 1989. The shift is mostly the result of more Democrats backing the decision—particularly Hispanics and African-Americans—and a slight uptick in support from Republicans.

But the poll showed a consistent tension in Americans' attitudes toward the decision. Almost seven in 10 respondents say there are at least some circumstances in which they don't support abortion.

Some 31% of respondents in the poll said abortion should always be legal, and 9% believed it should be illegal without any exceptions. Between those two opinions are the 23% who thought it should be legal most of the time, but with some exceptions, and the 35% who felt it should be illegal except in circumstances of rape, incest and to save a woman's life.

Since those questions were first asked, a decade ago, more people generally support abortion rights. But the majority of voters whose views aren't absolute has forced activists on both sides of the issue to rethink their message.

Antiabortion campaigners who once sought a constitutional amendment to overturn the decision have instead pursued legislation in Congress and the states aimed at highlighting aspects of abortion that have the potential to make voters uneasy. Those include restricting abortions later in pregnancy or because of the sex of the fetus, both of which are rare but are seen as resonating with voters.

"You really need to start with the abortions that are most controversial and where you have the broadest consensus, even if they are not that common," said Richard Doerflinger, associate director of the U.S. Conference of Catholic Bishops' abortion and euthanasia campaigns. "All or nothing has produced nothing."

A 2011 Gallup poll found that especially large percentages of respondents were in favor of informed consent for women seeking abortions (86% of abortion-rights adults and 87% who are antiabortion) and making abortion illegal in the third trimester (79% of abortion-rights backers and 94% of those who are antiabortion).

The Long War

Both sides agree: The campaign over abortion has become a long one.

Opponents of abortion rights won passage of a record 92 measures restricting the procedure in 24 states in 2011, and an additional 43 in 19 states last year, according to the Guttmacher Institute, a think tank that favors abortion rights. Nine states have recently banned most abortions after 20 weeks of pregnancy, although courts have kept two of the laws from taking effect.

This year, Texas, Indiana, and Missouri are set to consider restrictions on chemically induced abortions in the coming legislative session, and lawmakers in Indiana and South Carolina have sponsored bills adding regulations to clinics.

The new moves come after several states have passed bills in the past two years requiring abortion clinics to maintain certain staffing levels or install equipment such as ventilation systems that are typically in hospitals. The states describe those efforts as seeking to protect women's health, while abortion-rights backers say the aim is to increase costs and obstacles for abortion providers.

"I don't need a constitutional amendment to overturn Roe," said Charmaine Yoest, president of Americans United for Life, an antiabortion law firm that works with state groups on local legislation. "Clinic regulations do actually challenge Roe."

Supporters of abortion rights said they scored some electoral wins last year after a few Republican candidates made high-profile misstatements about abortion in cases of rape.

Now, Marjorie Dannenfelser, president of the Susan B. Anthony List, a group that works for the election of women who oppose abortion, said she would be training candidates to make sure they had an answer if they were asked why they opposed making exceptions for rape.

Kirsten Moore, until recently executive director of the Reproductive Health Technologies Project, said her abortion-rights group consulted with focus groups and experts on language, psychology and polling about incorporating Americans' mixed feelings about abortion into its messaging.

She said she concluded: "If we are willing to acknowledge the complexity of the issue…then we think we can have a conversation with the people in the middle and help them resolve that conflict in a pro-choice direction."

Supporters of abortion rights increasingly emphasize women's privacy, instead of focusing on broader rights, and frame having an abortion as a "decision" rather than a "choice." Last week, the Planned Parenthood Federation of America released an online video signaling that new approach.

"For many people, it's not a black and white issue," the video says of abortion. "Pro-choice? Pro-life? The truth is these labels limit the conversation.…When it comes down to it, we just don't know a woman's specific situation. We're not in her shoes."

Write to Louise Radnofsky at louise.radnofsky@wsj.com and Ashby Jones at ashby.jones@wsj.com

A version of this article appeared January 22, 2013, on page A2 in the U.S. edition of The Wall Street Journal, with the headline: Support Grows for Roe v. Wade.

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