Which placements attract your target customers?

Refine your online advertising with Google Display Network Ad Planner, a free media planning tool that can help you:

Identify placements your target customers are likely to visit

• Define audiences by demographics and interests.
• Search for placements relevant to your target audience.
• Access statistics for millions of placements.

Easily build media plans for yourself or your clients

• Create lists of placements where you'd like to advertise.
• Generate aggregated placement statistics for your media plan.

Learn more about Google Display Network Ad Planner

• How it works
• Features

Define your audience

Find relevant placements for your ads

Build and analyze your media plan

Feature highlights:

• Define your audience with multiple criteria, including keywords they're likely to search for and placements they're likely to see.
• Use ranking methods to find high-reach placements, more targeted placements, or a balance of the two.
• Set filters to show only placements with specific categories, ad formats, and more.
• Add placements to a media plan and compare them via an interactive bubble chart.