Looking for customers who are ready to buy?  Every day, The Buffalo News reaches consumers who are in the market for products and services. 

Of the 883,300 adults in Erie and Niagara counties, 68% read the weekday Buffalo News during the course of a week and 83% read the Sunday Buffalo News during the course of a month.* 

The newspaper provides a rich editorial environment and sections suited to individual interests.  Is your business in the entertainment category?  We have products to reach your buyers.  Do your customers come from a specific town or area?  We can reach them without waste.  Want to be on the front page of the paper?  We can do that, too.  Whatever your advertiser needs are The Buffalo News can help you meet them.

*Weekday - 5 issues, Sunday - 4 issues
Base: 883,300 adults in the Buffalo/Niagara Falls CBSA (Erie and Niagara counties)
Source: 2008 Scarborough Report (Release 1)