Pinterest will focus on expanding its keyword search and audience based buying offerings as it seeks to scale its ad business ahead of a much anticipated IPO.

Facebook, on Wednesday, announced an update to its algorithm that will push posts from users' friends and family toward the top of their feed.

200 Leading National Advertisers boosted ad and promotion spending 3.6% in 2015, driven by digital. Traditional media still perform best for some marketers.

he debut of a film with credits for Watson, Affectiva and other tech coincides with Alan Turing's birthday,

You can now follow Ad Age on Snapchat, starting with our team's visit to the Cannes Lions International Festival of Creativity.

Facebook is expanding its location measurement tools as it competes with Google on linking all parts of the sales cycle.

Brexit: How the Media Battle Played Out, and What the U.S. Can Learn From It

Ad Age is accepting nominations for its annual Media Mavens honors recognizing the people who are reshaping media and marketing today.

At Cannes, Stunned Festival Attendees Express Regret and Worry About Uncertain Future

According to a new report from eMarketer, the use of ad-blocking technology will continue to rise next year.

More than 110 emojis have been tweeted since 2014 and now, Twitter is allowing brands to target consumers who tweet the cartoonish icons

Microsoft will pay $196 per share in an all-cash transaction, 49.5% higher than LinkedIn's closing price on Friday.