The post-mortem analysis of Google’s antitrust settlement happened very quickly yesterday and this morning with some journalists and analysts concluding that factors other than the law were responsible behind the scenes. For example, Politico asserts it was largely “a calculated and expensive charm offensive” (lobbying) that drove the outcome yesterday. An even more absurd analysis argues that [...]
January 4, 2013 at 2:54 pm ET by Greg Sterling | Comment (1) | Read Story
Rich Skrenta and team at blekko are launching “izik,” a new tablet search engine (and browser) designed to deliver a “from the ground up,” tablet friendly search experience. You can also use it on the PC; however the experience is best on a tablet. It’s available as an app for the iPad or Android tablets. [...]
January 4, 2013 at 11:19 am ET by Greg Sterling | Comment | Read Story
It looked like a screwup. If you searched for [google] on Bing, you saw Deep Links to Facebook, eBay and Craigslist underneath the main search result for Google. So, in my article earlier today, I called it a “strange bug” in Bing’s search results. I was wrong. It wasn’t a bug; it was a test [...]
January 3, 2013 at 8:27 pm ET by Matt McGee | Comments (5) | Read Story
In the first post of this series, we briefly explored Bing Webmaster Tools (BWT) with Sr. Program Manager Vincent Wehren. In that article, we discovered that BWT is a well-rounded suite of SEO tools that have the added benefit of the massive amount of search engine data provided by Bing. We also learned from Vincent [...]
One thing I’ve never understood about Excel is why it doesn’t support regular expressions (which the cool kids call regex). Regex allows you to do advanced sorting and filtering. The SeoTools plugin for Excel supports regex, but it — like most cool resources for Excel — is PC-swim only. For those of us red-headed stepchildren Mac [...]
The beginning of the new year is usually a very busy time for marketers. Not only do they have to execute on their new goals and budgets, but they also have to deal with seasonal factors that affect many verticals. While search marketers in particular have to overcome several tactical and strategic issues in January [...]
Whether you report on just two or twenty different regions, getting a centralised report on search engine result page performance by region can be a headache if you don’t have an easy — and scalable — reporting system in place. There are lots of ways to tackle the problem, but by far the easiest is [...]
We already shared the news that Jordan Kasteler took home the top prize and had a second entry in our overall list of most read columns for the year, both of which appeared here in the Search & Social column, alongside several other worthy reads. In 2012, “social signals” became one of the most talked [...]
As we jump headfirst into 2013, we’re still spending some time looking back at what Search Engine Land readers enjoyed the most so that we can set the bar even higher in the coming year. In the Search & Conversion column, landing pages, persuasive content and searcher behavior take top priority. In case you missed [...]
Whether you report on just two or twenty different regions, getting a centralised report on search engine result page performance by region can be a headache if you don’t have an easy — and scalable — reporting system in place. There are lots of ways to tackle the problem, but by far the easiest is [...]
January 3, 2013 at 11:37 am ET by Chris Liversidge | Comments (2) | Read Story
Last month, I touched on several ways that businesses could use apps as an alternate channel to reach mobile searchers. Online retailers have a couple opportunities to use apps in this way, by tapping into the eBay and Amazon marketplaces. Let’s take a closer look at eBay, and some strategies for using it to extend [...]
December 31, 2012 at 11:52 am ET by Sherwood Stranieri | Comment | Read Story
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