Advertising on VISITFLORIDA.com, Florida’s Official Travel Planning Website

Connect to more than 6.2 million visitors online 24/7 on the No. 1 destination website for traffic (Quantcast, 2011)

It’s a fact. Florida travelers are online and focused on their vacation planning. With traffic increasing annually, VISITFLORIDA.com offers unique advertising opportunities to reach your target market. Place your ads where visitors will see them, alongside trusted information and resources on VISITFLORIDA.com.

To learn more abut having a listing on the site or becoming a VISIT FLORIDA Partner, click here. Or to get started today with a free listing, click here. If you have any questions about VISIT FLORIDA's partnership program, please call the Industry Hotline at 877-435-2872.

For additional details on our extensive ad serving capabilities, contact us at 1-800-683-0010 or via email at advertising@milesmedia.com. VISITFLORIDA.com will produce the best Internet advertising results you can get!

To access rate cards, marketing brochures and spec sheets click here.

Advertising Opportunities:

• Geo-targeting tools direct your message to specific regions
• Destination and interest pages provide targeted sites for display ads
• Exclusive Values ads highlight special offers

2011 VISITFLORIDA.com Snapshot:

• 13% increase in traffic to VISITFLORIDA.com versus 2010
• More than 18.3 million page views
• More than 1.8 million views of Partner profile pages
• More than 398,000 deals views on the website
• Domestic visitors represent 81% of total traffic
• International visitors represent 19% of total traffic

(Source: Site Catalyst, 2012)    

VISITFLORIDA.com Visitor Profile (Quantcast April 2012):

• Shopping                                                   25%
• Beach/Waterfront                                       20%
• Visiting Theme/Amusement Parks               15%
• Touring/Sightseeing                                    13%

Primary Purpose of Trip

• Leisure                                                                   87%
• Business                                                               13%

Visitor Planning Facts

• 4.7 nights is the average length of stay
• 54% of visitors choose hotel, motel or bed and breakfast for their primary lodging
• 2.3 persons in average party size
• $150.70 is the average expenditure per person, per day.
• Three out of every four leisure travelers made accommodation reservations and nearly 80 percent made transportation reservations prior to traveling to Florida.

Source: VISIT FLORIDA 2010 Visitor Survey

Open AdStream:

VISITFLORIDA.com uses Open AdStream technology, 24/7 Real Media’s efficient ad servers, giving your internet advertising campaigns the results you demand. Open AdStream allows advertisers to dynamically target, track and analyze the effectiveness of their marketing dollars.

Advertisers on VISITFLORIDA.com receive these benefits:

• Choice of when a message is delivered
• Managed ad campaigns, analyzed traffic and optimized response
• Targeting to their audience
• Dynamic, detailed and accurate reports that show performance statistics such as: how many clicks (responses) each ad received, the number of impressions each ad campaign received and users reached segmented by U.S. States and International countries