Agawi came from an anagram for “any game anywhere instantly,” and the cloud-streaming service is working to make that happen.

Agawi announced a partnership with Marvell today to get the Agawi CloudPlay service running on Android-powered smart televisions. CloudPlay streams casual to “midcore” games to players from remote servers.

Marvell provides the technology that powers the Google TV services in sets from Vizio, Sony, and LG.

“By making Agawi CloudPlay accessible via Marvell’s hardware platform, we’re opening up a world of opportunities for gaming on connected smart devices,” said Agawi cofounder Rajat Gupta in a statement. “This is an elegant cloud gaming solution that any TV device manufacturer or operator can integrate into their products and services—now it’s even possible to offer Agawi’s instant game streaming as a preloaded application on smart TVs and the like.”

Smart TVs continue to gobble up headlines at the Consumer Electronic Show in Las Vegas. Marvell is one of the companies that makes the system-on-a-chip hardware required to run the Android operating system on a TV. By collaborating with Marvell, Agawi hopes to entice an LG or Sony to include the CloudPlay service with their new displays.

”Marvell is very proud to support Agawi’s innovative CloudPlay platform for Android smart TVs,” said Marvell vice president Winston Chen. ”Marvell aims to provide the ultimate in performance, affordability, and power efficiency in cloud-based multimedia content delivery. Above and beyond traditional gaming services, the capability to deliver an immersive, console-gaming experience on an Android-based platform and on the largest screen in the house is key to allowing our ecosystem partners to rapidly roll out turnkey cloud gaming solutions. Our collaboration with Agawi is testimony to the very talented and committed engineers on our staff and demonstrates yet another way in which Marvell delivers one of the best smart TV experiences in today’s connected lifestyle.”

This is another example of game-related services that aren’t consoles trying to overtake the living room television. Ouya, GameStick, Nvidia’s Project Shield, and Valve’s Steambox all have something similar in mind. It’s going to make for a heck of an interesting 2013.