As we all know, Facebook is constantly making changes to their platform. 2012 was a year that made no exception to this. Here are some of my favorite updates and changes, in Timeline format, that were made over the last year to the Facebook Advertising platform.
As we all know, Facebook is constantly making changes to their platform. 2012 was a year that made no exception to this. Here are some of my favorite updates and changes, in Timeline format, that were made over the last year to the Facebook Advertising platform.
Over 600 of the industry’s best and brightest converge annually for Engage. We’re talking Fortune 500 brands, pioneers in digital marketing, innovators in mobile and social, can’t-miss thought leaders, and, well, just a lot of fun people you need to get to know.
It is very important for online retailers to invest in mobile specific landing pages. A higher percentage of people make purchases on mobile phones these days, and this will only increase in years to come. Retailers need to get their mobile sites up and running as consumers do comparison shopping to find the best deals and promotions.
Today, we look at Device Targeting and the Search vs. Display Network. Our favorite ways to segment PPC campaigns include: Content, Location, Device, Medium (Search or Display), Network (Owned and Operated or Partner Network) and Match Type.
As the holiday shopping season winds down and year-end approaches, the Webtrends Ads team would like to remind you of a few quick things to do so you don’t end up with any coal in your stocking or surprises before your New Year’s resolutions kick in!
Thanks to all who joined us last week for the Webtrends Streams introductory webinar, where we outlined the capabilities, and possibilities, of Streams: our exciting new marketing solution that delivers rich data on each individual online visitor, as-it-happens. The presentation spurred many interesting audience questions – more than we had time to address during the live broadcast – so here is a follow-up to address them all.
The only way a cause-effect relationship can be discovered is by performing a designed experiment – you have to run designed experiments if you are involved in decision-making.
